Prioritizing Your Marketing (and life)!

Prioritizing Your Marketing (and life)!

The title makes this sound so dramatic, but setting priorities can help you get it done. Because we all know, it all needs to get done. Every. Last. Bit. But we can’t get it all done at the same time, right? The key to getting it all done is setting up your...
Building Trust vs. Authority in Marketing

Building Trust vs. Authority in Marketing

Does your marketing inspire trust? Does your marketing demand authority?  The difference between trust and authority when it comes to marketing your small business is oceans apart. And although both are seen as desirable for a business to have, it’s only one of these...
Organic Content: A Strategy

Organic Content: A Strategy

Most marketers use both paid and organic in their mix. It’s a smart pairing that works in combination to fast track SEO, content testing and lead generation. But each is done for different reasons and in different ways. Organic Traffic Organic traffic is the...
Small Business Tools: Software that helps

Small Business Tools: Software that helps

There are many challenges to running a small business and choosing small business tools shouldn’t be one of them. It took me months to find a combination of software that work for us at WindWater Marketing. I wanted to share some of the programs I came across in...
Why Followers Matter

Why Followers Matter

Many marketers will (correctly) tell you not to focus on the numbers. ‘Vanity numbers’ they’re affectionately referred to. And while you shouldn’t get caught up in your number of followers just for the sake of bragging about said number, there is value in followers if...
Small Business SEO that works

Small Business SEO that works

Small business SEO or Search Engine Optimization is what makes your website URL appear in an online search. For large, complex websites it is a full-time job to maintain, update and monitor the website. However, small businesses rarely have the time to spend on...
Inbound Marketing: How to make it work for you

Inbound Marketing: How to make it work for you

Effective inbound marketing consists of online tactics that attract visitors to your website through links or search. The customer comes to you instead of you going to the customer. Sounds good, right? It’s a beautiful combination of on-page SEO with content...
Effective Images for Your Website

Effective Images for Your Website

Photography is a powerful demonstration of your brand and your values. As people, we connect quickly with visuals as they convey complex emotions in seconds. As a result, they are a key element in any website and marketing. Just as an engaging photo can resonate with...
Choosing a Website Platform

Choosing a Website Platform

One of the most common questions I get asked is what are the differences between the different website platforms. This is a big question, and maybe not the right one to ask if you’re looking to build your website (or do a refresh). I’ve always advised my clients to...