Before you find your customers do these four things
The worst thing you could do is to have your marketing work and you’re not prepared for the resulting traffic. It’s one of the first questions I ask in a consulting call – how much additional work can you handle? Sounds like a good problem to have, right? But it’s...
Focusing on the Right Things (in Your Marketing)
Focusing on the things that make your business money will help you do more … of what makes you money. Make sense? Of course! However, sometimes it’s more difficult to put into practice than it sounds. There are a few places to look when assessing your marketing....
5 Must-Have Email Sequences
Using email sequences paired with email automation is an incredible tool to maximize your time as a small business. It can develop leads, book calls, make sales – essentially, it can grow your business. However, you need to take control of how you’re using it as it...
Building Trust vs. Authority in Marketing
Does your marketing inspire trust? Does your marketing demand authority? The difference between trust and authority when it comes to marketing your small business is oceans apart. And although both are seen as desirable for a business to have, it’s only one of these...
Integrating Graphics in B2B Content
B2b content can be dry to read if not accompanied by a graphic or two. The issue arises when images are chosen at random and not to support the purpose of the content. This is why b2b content like blog posts, websites, landing pages, whitepapers, etc. often choose...
Organic Content: A Strategy
Most marketers use both paid and organic in their mix. It’s a smart pairing that works in combination to fast track SEO, content testing and lead generation. But each is done for different reasons and in different ways. Organic Traffic Organic traffic is the...
B2B Marketing Tactics: Driving your Lead Nurturing Strategy
A lead nurturing strategy is a must-have for any business wanting to maximize b2b sales. In fact, in any b2b business you should be implementing some sort of inbound marketing to attract leads. This shouldn’t mean that inbound is your only sales tactic. But when...
The Impact of Outsourcing your Marketing
Outsourcing your marketing has many benefits to a small business looking for support. Namely, it provides specific and strategic help to allow for growth.
Marketing Automation for Small Business
Small business automation is vital for any professional service business. Learn the ins and outs with a few cautions.
Inbound Marketing: How to make it work for you
Effective inbound marketing consists of online tactics that attract visitors to your website through links or search. The customer comes to you instead of you going to the customer. Sounds good, right? It’s a beautiful combination of on-page SEO with content...
When Words Aren’t Your Strong Suit
Not everyone can turn a phrase. And not all small business owners know how to craft a message that resonates with their target client or target audience. If you combine these two inabilities you come up with a surprising number of entrepreneurs! But these...
Delivering an ROI in Social Media
Delivering a return on investment with social media is a strategic choice. It’s a choice that requires planning on your part to see it work. Are you ready? First you need to know why you’re on social media in the first place. A. Goals Many organizations have a...
Tracking your Online Campaigns
Online marketing can offer a plethora of benefits to your brand recognition, website traffic and even sales. It can attract prospects to your website or specific landing pages where they are encouraged (or enticed) to fill in a form and complete a desired action e.g....
Defining your Value Proposition
Crafting a value proposition statement (VPS) is a key part of defining your small business. In a nutshell, it’s a clear statement of what you do, how it benefits, for whom you do it, and what makes you unique. Without it your business offering may not be clear to your...
Read This Now: Calls-To-Action that work
Calls-To-Actions (like the above title) or CTAs are of the upmost importance in marketing. Suggesting or telling a viewer, reader, audience member what to do next can strongly influence their actions. However, it’s surprising how many websites or pieces of collateral...
Marketing Ethics in Data Collection
Sharing my information is something I don’t take lightly. As a business owner I find there are several channels where I don’t have much choice if I want to have an online presence. It’s a tradeoff and it’s one that for the most part I’m okay with. However, I find that...
Recycling Content: New isn’t always better
Creating content is hard work. Creating good quality content consistently is even harder. But crafting good content is an important part of your inbound marketing and making sure that the same content isn’t being plastered across all platforms is part of an effective...
How to Storyboard a Webinar
In response to a few emails I had about my Webinar Fails post, I thought I’d help you out a little more with your webinars. As a subject matter expert you will likely be the one creating the content – not necessarily designing the slides, but crafting what will be...