by Carolyn | Apr 15, 2021 | Entrepreneur, Inbound Marketing, Marketing Strategy, Messaging, Small Business Strategy, Value Proposition
Focusing on the things that make your business money will help you do more … of what makes you money. Make sense? Of course! However, sometimes it’s more difficult to put into practice than it sounds. There are a few places to look when assessing your marketing....
by Carolyn | Dec 7, 2020 | B2B, Content Marketing, Entrepreneur, Inbound Marketing, Marketing Strategy, Messaging, Outbound Marketing, Small Business Strategy, Website design, Website marketing
Does your marketing inspire trust? Does your marketing demand authority? The difference between trust and authority when it comes to marketing your small business is oceans apart. And although both are seen as desirable for a business to have, it’s only one of these...
by Carolyn | Feb 18, 2020 | Marketing Strategy, Messaging, Small Business Strategy, Value Proposition
Need help writing a few words about your business that resonates with your prospects? Here to help!