About Us

Passionate Firm

We love B2B marketing. That love fires our creativity and skill improvement. We focus our skills on helping small B2B organizations grow their business through specific marketing strategies tailored to their industry, target audience, and budget. We were born to do this!

Cutting Edge

We believe in looking ahead, seeing what’s coming and being prepared for it. This ensures cutting edge ideas for our clients! Marketing is a creative field and we believe that ideas can come from the world around us – not just what everyone else is doing.

Strategic Thinkers

We use creative thinking, defined processes and project management to combine marketing plans with our client’s business goals. We have broad skills with deep understanding in B2B marketing strategy.

Marketing Futurists

We believe in being proactive in marketing. This means planning for growth and implementing strategies that move the needle. By doing this we avoid common pitfalls and recover more easily from setbacks (should they happen).

Our Story

WindWater Marketing is a unique marketing firm in that its focus is the small business B2B. Our specialty is B2B marketing in the services industry who currently function as a small business. We work with clients who have little ability or time to market, but see the need for awareness, lead generation, branding, digital marketing or all of the above.

It was founded in 2015 by Carolyn Bergshoeff and is headquartered in Toronto, Canada.  The name WindWater comes from the belief of marketing being the wind that gives small business the push and momentum it needs to be more competitive in the sea of business. A little corny, we know, but it paints an apt picture! Download our brochure.

  • Marketing Planning 80% 80%
  • Digital Marketing 95% 95%
  • SEO 60% 60%
  • Content Marketing 85% 85%
  • Social Media 60% 60%
  • Website Systems 80% 80%
  • Blogging 75% 75%
  • Custom Project 40% 40%

Case Study: UGO Impact

Website Design & Content Developent

WindWater Marketing worked with UGO Impact to deliver an online presence that engaged followers and attracted new Impact Makers. We built out a website rich in imagery and opt-in opportunities.

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Carolyn Bergshoeff

Carolyn Bergshoeff

Founder, Marketing Director

Carolyn’s marketing experience ranges in industry experience but holds a particular excellence in B2B and services marketing with 20 years experience. With a strong background in small business and entrepreneur marketing, she has developed a wide range of skills to meet the demand of what marketing and growing a small business or entrepreneurs require.  Carolyn holds a bachelor degree and post graduate certificate in Marketing from the University of Toronto and has continued her education in marketing throughout the years with programs/courses at George Brown College and Ryerson Univeristy focusing on social media strategy, analytics, data visualization, and web development.