carolyn@windwater.ca
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Social Media Management is Much More Than Posting Content

Social Media Management is Much More Than Posting Content

by Carolyn | Aug 15, 2017 | Marketing Strategy, Social Media, Uncategorized

Many people think that social media management is easy based on the idea that social media is only about posting content. In my opinion, social media management is not easy, and it is much more than just posting and sharing content on social media. If you want to grow...
The Dark Social: What is it and Why Should You Care?

The Dark Social: What is it and Why Should You Care?

by Carolyn | Jul 4, 2017 | Marketing Strategy, Social Media, Uncategorized

I recently attended a local marketing event hosted by Institute of Communication Agencies, where Adam Pattison, VP of BBM for the Americas and EMEA, was speaking and the topic was one I hadn’t heard much about – Dark Social. The name alone conjures thoughts of the...
Simple Ways to Build Awareness for Your Business

Simple Ways to Build Awareness for Your Business

by Carolyn | Jun 27, 2017 | Entrepreneur, Marketing Strategy, Small Business Strategy, Uncategorized

Building awareness is the first step in marketing your business. Making sure your prospects know you exist and what you offer is the first part of selling. It’s important to be the business that stands out from the pool of competitors and to spark interest in...
Why Your Website is Important

Why Your Website is Important

by Carolyn | May 23, 2017 | Entrepreneur, Marketing Strategy, Small Business Strategy, Uncategorized

It’s a cornerstone of any business – the website. It can attract prospects, generate leads, build credibility, and even make sales on your behalf! Yet there are still those businesses out there that consider their website a waste of money and not worthy of...
Defining your Value Proposition

Defining your Value Proposition

by Carolyn | Oct 4, 2016 | Entrepreneur, Inbound Marketing, Marketing Strategy, Uncategorized

Crafting a value proposition statement (VPS) is a key part of defining your small business. In a nutshell, it’s a clear statement of what you do, how it benefits, for whom you do it, and what makes you unique. Without it your business offering may not be clear to your...

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  • Building Your Marketing Workflow
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  • Integrating Graphics in B2B Content
  • Organic Content: A Strategy
  • B2B Marketing Tactics: Driving your Lead Nurturing Strategy

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Helps with small business marketing and b2b marketing through digital and online marketing tactics. Lead generation, content marketing, website marketing, inbound marketing and more.  Toronto, Mississauga, Etobicoke, GTA.

Unit 100, 146 Thirtieth Street Etobicoke, ON M8W 2C4

Thanks to the Office 146 PodCast for having us!

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