by Carolyn | Aug 15, 2017 | Marketing Strategy, Social Media, Uncategorized
Many people think that social media management is easy based on the idea that social media is only about posting content. In my opinion, social media management is not easy, and it is much more than just posting and sharing content on social media. If you want to grow...
by Carolyn | Jul 4, 2017 | Marketing Strategy, Social Media, Uncategorized
I recently attended a local marketing event hosted by Institute of Communication Agencies, where Adam Pattison, VP of BBM for the Americas and EMEA, was speaking and the topic was one I hadn’t heard much about – Dark Social. The name alone conjures thoughts of the...
by Carolyn | Jun 27, 2017 | Entrepreneur, Marketing Strategy, Small Business Strategy, Uncategorized
Building awareness is the first step in marketing your business. Making sure your prospects know you exist and what you offer is the first part of selling. It’s important to be the business that stands out from the pool of competitors and to spark interest in...
by Carolyn | May 23, 2017 | Entrepreneur, Marketing Strategy, Small Business Strategy, Uncategorized
It’s a cornerstone of any business – the website. It can attract prospects, generate leads, build credibility, and even make sales on your behalf! Yet there are still those businesses out there that consider their website a waste of money and not worthy of...
by Carolyn | Oct 4, 2016 | Entrepreneur, Inbound Marketing, Marketing Strategy, Uncategorized
Crafting a value proposition statement (VPS) is a key part of defining your small business. In a nutshell, it’s a clear statement of what you do, how it benefits, for whom you do it, and what makes you unique. Without it your business offering may not be clear to your...
