3 Best Holiday Ads for 2016

3 Best Holiday Ads for 2016

As a marketing consultant I pay special attention to the ads running around the winter holiday season. Sometimes the ones I like also resonate with others, but I pay special attention to when they don’t because that’s where I learn. Below are my picks of...
How to Market to a Warm List

How to Market to a Warm List

Any marketer will tell you that building a list of interested prospects is a benefit. Marketing to a list of currently interested prospects or a ‘warm’ list can save money on marketing efforts, have a higher conversion rate, and have a faster sales cycle. Cultivating...