by Carolyn | Dec 7, 2020 | B2B, Content Marketing, Entrepreneur, Inbound Marketing, Marketing Strategy, Messaging, Outbound Marketing, Small Business Strategy, Website design, Website marketing
Does your marketing inspire trust? Does your marketing demand authority? The difference between trust and authority when it comes to marketing your small business is oceans apart. And although both are seen as desirable for a business to have, it’s only one of these...
by Carolyn | Mar 24, 2020 | Website design, Websites
Photography is a powerful demonstration of your brand and your values. As people, we connect quickly with visuals as they convey complex emotions in seconds. As a result, they are a key element in any website and marketing. Just as an engaging photo can resonate with...
by Carolyn | Mar 17, 2020 | Website design, Website marketing, Websites
Building a website that helps you generate leads or make sales or educates prospects is the end goal of most professional websites. But just because you build it doesn’t mean they (prospects/customers) will come. Your website will only do what it’s told. And although...
by Carolyn | Mar 10, 2020 | Website design, Website marketing, Websites
Chances are when you started your small business you threw up a website lickity-split to start generating traffic and promote legitimacy for your company. Not many people can afford to take the time to explore branding and content while also working on sales,...
