Focusing on the Right Things (in Your Marketing)
Focusing on the things that make your business money will help you do more … of what makes you money. Make sense? Of course! However, sometimes it’s more difficult to put into practice than it sounds. There are a few places to look when assessing your marketing....
A Guide to Tracking your Marketing Conversions
So, you’ve built out a marketing campaign or two for your small business and now you need to start tweaking it to improve the sales conversion rate. Smart move. You should always aim to maximize what you have in place! If you don’t know your KPIs yet then you should...
Getting to Know Your Clients
A lot of small businesses are hesitant to ‘interview’ their existing clients. However, this is the best way to learn about what resinates with this audience and how you can attract more clients like them. Watch the Marketing Moment below to learn more. And...
Knowing where you stand as a small business
Knowing where you stand in the market and among your competitors is vitally important for a business of any size but can offer key insights for a small business. Whether you are starting with an idea or just getting around to this piece of the puzzle, it is an...
Effective Messaging for Small Business
Need help writing a few words about your business that resonates with your prospects? Here to help!
Competitive Intelligence: A Small Business Advantage
Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an...Grab Your Copy!
