by Carolyn | Aug 24, 2020 | Analytics, Marketing Strategy, Value Proposition
So, you’ve built out a marketing campaign or two for your small business and now you need to start tweaking it to improve the sales conversion rate. Smart move. You should always aim to maximize what you have in place! If you don’t know your KPIs yet then you should...
by Carolyn | Apr 14, 2020 | Marketing Moments, Small Business Strategy, Value Proposition
A lot of small businesses are hesitant to ‘interview’ their existing clients. However, this is the best way to learn about what resinates with this audience and how you can attract more clients like them. Watch the Marketing Moment below to learn more. And...
by Carolyn | Feb 25, 2020 | Entrepreneur, Marketing Strategy, Value Proposition
Knowing where you stand in the market and among your competitors is vitally important for a business of any size but can offer key insights for a small business. Whether you are starting with an idea or just getting around to this piece of the puzzle, it is an...
by Carolyn | Feb 18, 2020 | Marketing Strategy, Messaging, Small Business Strategy, Value Proposition
Need help writing a few words about your business that resonates with your prospects? Here to help!
by Carolyn | Feb 2, 2016 | Marketing Strategy, Value Proposition
Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an...