Building Trust vs. Authority in Marketing
Does your marketing inspire trust? Does your marketing demand authority? The difference between trust and authority when it comes to marketing your small business is oceans apart. And although both are seen as desirable for a business to have, it’s only one of these...
B2B Whitepaper: Effective content or Dusty relic
Whether you spell it ‘whitepaper’ or ‘white paper’ they started in the 1990s and offered text-heavy documents that were meant to be printed out and read. With the creation of the PDF in 1993 things got easier when offering text-based printable content. Fast forward to...
Finding Content Ideas for Busy Professional Services
Creating content as a busy service professional can be a tiresome part of owning a business. And coming up with content ideas is usually the bottleneck that slows the entire process! Never fear. I have a painless process you can follow that leads to a range of topics...
The Lifecycle of Your Blog Post
Blog Posting your latest blog is only the beginning. Every week (or two weeks or month) you put in the amazing effort of creating, and sharing with the world, your thoughts, research or observations on an industry topic. It’s no small feat. However, many small...
Creating targeted content for your ideal audience
Tips for creating fresh content that targets your ideal clients. Increase your discoverability and raise awareness of your small business to new prospects.
Systems That Put Your Website To Work
Building a website that helps you generate leads or make sales or educates prospects is the end goal of most professional websites. But just because you build it doesn’t mean they (prospects/customers) will come. Your website will only do what it’s told. And although...
Website Refresh: A guide to painless organization
Chances are when you started your small business you threw up a website lickity-split to start generating traffic and promote legitimacy for your company. Not many people can afford to take the time to explore branding and content while also working on sales,...Grab Your Copy!
