Why Is Link Building Important for SEO? 4 Reasons To Prioritize This Strategy
Why is link building important for your business growth? There are a number of reasons, both for SEO and your business as a whole.
How To Calculate ROI For Your Content Marketing Efforts and Make Better Decisions
Knowing how to calculate ROI (return on investment) helps you know whether or not your marketing efforts are successful.
Long Term Marketing Goals + How to Get There
Before we dive into your long term marketing goals, let me ask you this, “what are your business goals?” This is a basic question that should be easy to answer; however, many small business owners find it difficult to answer this because they’ve never actually worked...
How (and Why) to do Qualitative Audience Research
Qualitative audience research is a goldmine of customer data that can add many benefits to your marketing. It goes beyond the numbers and looks for feelings and opinions that aren’t always easy to uncover… and they all contribute to growth! It can close the time that...
Before you find your customers do these four things
The worst thing you could do is to have your marketing work and you’re not prepared for the resulting traffic. It’s one of the first questions I ask in a consulting call – how much additional work can you handle? Sounds like a good problem to have, right? But it’s...
Focusing on the Right Things (in Your Marketing)
Focusing on the things that make your business money will help you do more … of what makes you money. Make sense? Of course! However, sometimes it’s more difficult to put into practice than it sounds. There are a few places to look when assessing your marketing....
Prioritizing Your Marketing (and life)!
The title makes this sound so dramatic, but setting priorities can help you get it done. Because we all know, it all needs to get done. Every. Last. Bit. But we can’t get it all done at the same time, right? The key to getting it all done is setting up your...
5 Must-Have Email Sequences
Using email sequences paired with email automation is an incredible tool to maximize your time as a small business. It can develop leads, book calls, make sales – essentially, it can grow your business. However, you need to take control of how you’re using it as it...
Marketing Dashboard: A Necessary Tool for Growth
A marketing dashboard let’s you have all your numbers at your fingertips and not only saves time, it also allows you to see correlations and trends more easily. Much like in a car, all the guages on your dashboard are there so you can keep track of what’s...
Building Your Marketing Workflow
At the end of 2019 I joined a Mastermind. It opened my eyes to many things around running and growing a successful business. However, the lesson that has had the biggest impact but also took the longest to learn is the building of systems. As a solopreneur growing a...Grab Your Copy!
