by Carolyn | Feb 15, 2021 | Content Marketing, Email Marketing, Inbound Marketing, Outbound Marketing, Small Business Strategy
Using email sequences paired with email automation is an incredible tool to maximize your time as a small business. It can develop leads, book calls, make sales – essentially, it can grow your business. However, you need to take control of how you’re using it as it...
by Carolyn | Feb 1, 2021 | Analytics, B2B, Entrepreneur, Marketing Strategy, Small Business Strategy
A marketing dashboard let’s you have all your numbers at your fingertips and not only saves time, it also allows you to see correlations and trends more easily. Much like in a car, all the guages on your dashboard are there so you can keep track of what’s...
by Carolyn | Jan 11, 2021 | B2B, Entrepreneur, Small Business Strategy
At the end of 2019 I joined a Mastermind. It opened my eyes to many things around running and growing a successful business. However, the lesson that has had the biggest impact but also took the longest to learn is the building of systems. As a solopreneur growing a...
by Carolyn | Dec 7, 2020 | B2B, Content Marketing, Entrepreneur, Inbound Marketing, Marketing Strategy, Messaging, Outbound Marketing, Small Business Strategy, Website design, Website marketing
Does your marketing inspire trust? Does your marketing demand authority? The difference between trust and authority when it comes to marketing your small business is oceans apart. And although both are seen as desirable for a business to have, it’s only one of these...
by Carolyn | Nov 9, 2020 | B2B, Case Study, Content Marketing, Inbound Marketing, White Paper
B2b content can be dry to read if not accompanied by a graphic or two. The issue arises when images are chosen at random and not to support the purpose of the content. This is why b2b content like blog posts, websites, landing pages, whitepapers, etc. often choose...
by Carolyn | Oct 26, 2020 | B2B, Content Marketing, Inbound Marketing
Most marketers use both paid and organic in their mix. It’s a smart pairing that works in combination to fast track SEO, content testing and lead generation. But each is done for different reasons and in different ways. Organic Traffic Organic traffic is the...
by Carolyn | Oct 12, 2020 | B2B, Inbound Marketing, Marketing Strategy
A lead nurturing strategy is a must-have for any business wanting to maximize b2b sales. In fact, in any b2b business you should be implementing some sort of inbound marketing to attract leads. This shouldn’t mean that inbound is your only sales tactic. But when...
by Carolyn | Oct 6, 2020 | B2B, Content Marketing, Marketing Strategy
Many people think b2b marketing and b2c marketing is the same thing. You know, ads, social media, events, etc. They all do the same tactics. Well, it isn’t the same- not really. So what is b2c marketing? What is b2b marketing? I’m glad you asked. There’s...
by Carolyn | Sep 28, 2020 | B2B, Content Marketing, Website marketing, White Paper
Whether you spell it ‘whitepaper’ or ‘white paper’ they started in the 1990s and offered text-heavy documents that were meant to be printed out and read. With the creation of the PDF in 1993 things got easier when offering text-based printable content. Fast forward to...
by Carolyn | Sep 21, 2020 | Content Marketing, Small Business Strategy, Website marketing
Creating content as a busy service professional can be a tiresome part of owning a business. And coming up with content ideas is usually the bottleneck that slows the entire process! Never fear. I have a painless process you can follow that leads to a range of topics...
