Our Insights

B2B Marketing Tactics: Driving your Lead Nurturing Strategy

B2B Marketing Tactics: Driving your Lead Nurturing Strategy

A lead nurturing strategy is a must-have for any business wanting to maximize b2b sales. In fact, in any b2b business you should be implementing some sort of inbound marketing to attract leads. This shouldn’t mean that inbound is your only sales tactic. But when...

B2C versus B2B Marketing Tactics

B2C versus B2B Marketing Tactics

Many people think b2b marketing and b2c marketing is the same thing. You know, ads, social media, events, etc. They all do the same tactics. Well, it isn’t the same- not really. So what is b2c marketing? What is b2b marketing? I'm glad you asked. There’s business to...

B2B Whitepaper: Effective content or Dusty relic

B2B Whitepaper: Effective content or Dusty relic

Whether you spell it ‘whitepaper’ or ‘white paper’ they started in the 1990s and offered text-heavy documents that were meant to be printed out and read. With the creation of the PDF in 1993 things got easier when offering text-based printable content. Fast forward to...

Finding Content Ideas for Busy Professional Services

Finding Content Ideas for Busy Professional Services

Creating content as a busy service professional can be a tiresome part of owning a business. And coming up with content ideas is usually the bottleneck that slows the entire process! Never fear. I have a painless process you can follow that leads to a range of topics...

5 Effective B2B Lead Generation Tactics

5 Effective B2B Lead Generation Tactics

B2B Lead generation is tough (understatement of 2020)! However, it’s not impossible. The beginning of any marketing tactic starts with good research and b2b is no different. Knowing your target audience is the key to making any of the following tactics successful....

The Lifecycle of Your Blog Post

The Lifecycle of Your Blog Post

Blog Posting your latest blog is only the beginning. Every week (or two weeks or month) you put in the amazing effort of creating, and sharing with the world, your thoughts, research or observations on an industry topic. It’s no small feat. However, many small...

A Guide to Tracking your Marketing Conversions

A Guide to Tracking your Marketing Conversions

So, you’ve built out a marketing campaign or two for your small business and now you need to start tweaking it to improve the sales conversion rate. Smart move. You should always aim to maximize what you have in place! If you...

Small Business Tools: Software that helps

Small Business Tools: Software that helps

There are many challenges to running a small business and choosing small business tools shouldn't be one of them. It took me months to find a combination of software that work for us at WindWater Marketing. I wanted to share some of the programs I came across in the...