Fractional CMO

Your alternative to an in-house senior marketer.


We are passionate about helping B2B service-based firms succeed in business.

Using our Fractional Marketing Manager approach, we work alongside you (like a member of your team) for a dedicated number of hours each month to manage and support your marketing so you can focus on landing clients, delivering services and growing your consultancy.


Fractional marketing Toronto

Get qualified and consistent b2b marketing guidance & support.

Don’t have a marketing leader yet but need the insights for executive decisions?

Are you struggling to know where to spend your b2b marketing budget to get the results you want and need? Maybe you’re not sure what your next step is? Or maybe you simply need someone to take the reigns and implement (and measure and track). If so, then a Fractional CMO is a good fit.

B2B fractional marketing

Our Marketing Partner Framework allows us to function like an internal marketing department but without the overhead or wasted hours. We work closely with you to reach your business goals through online marketing strategies and campaigns.

Our Fractional Marketing Services include:

Strategy, Planning & Goals

Build a strategic plan unique to your business complete with benchmarks and goals to help you see your way to the end – supported by weekly calls.

Managed Services

We work with existing materials as well as plan and create what is needed: Business processes, integrations, automations, marketing assets, etc.

Marketing Coaching

Get the guidance you need so you can implement and manage yourself. Great for businesses on a budget or those with junior marketing staff.

What Our Customers Are Saying

Don’t just take it from us, let our customers do the talking!

“Working with Carolyn is a real pleasure. She is very hands-on and extremely capable. She ran our events and marketing campaigns and was able to help us focus on important activities which has helped us grow our business.

I would recommend Carolyn without hesitation to any small or mid-size business looking to grow revenue and customer reach.”

Rija Raharinosy

Vice President, Solulan

“WindWater Marketing has helped me with all my marketing decisions over the years. From building a new website to developing content and funnels. Their help and support has been invaluable and has allowed me to focus on building my business and onboarding clients.

I know I can trust WindWater Marketing and would easily recommend them to any business looking to engage in effective marketing. “

Eddy Sword

Founder, ARC Learning

“We started with a murky, undifferentiated brand hoping to break into the crowded US market research marketplace. Carolyn at Windwater led us through a multi-phase process to turn what people liked about us into a fresh, distinctive brand that is making an impact and pulling significant dollars out of the US market.”

Jeff Vidler

Founder, Signal Hill Insights

Clients we’ve worked with:

Contact Us Today!

We offer flexible packages & support for your B2B marketing needs.
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