Building Trust vs. Authority in Marketing

Building Trust vs. Authority in Marketing

Does your marketing inspire trust? Does your marketing demand authority?  The difference between trust and authority when it comes to marketing your small business is oceans apart. And although both are seen as desirable for a business to have, it’s only one of these...
Small Business Tools: Software that helps

Small Business Tools: Software that helps

There are many challenges to running a small business and choosing small business tools shouldn’t be one of them. It took me months to find a combination of software that work for us at WindWater Marketing. I wanted to share some of the programs I came across in...
Choosing a Website Platform

Choosing a Website Platform

One of the most common questions I get asked is what are the differences between the different website platforms. This is a big question, and maybe not the right one to ask if you’re looking to build your website (or do a refresh). I’ve always advised my clients to...
Creating a Custom Google Analytics Dashboard

Creating a Custom Google Analytics Dashboard

If your business is one of the millions that use Google Analytics (GA) to track and measure your website traffic, it makes sense to customize it to the specific pieces you’re reporting on. Creating a custom dashboard built around your KPIs just makes sense. Everyone...
3 Blogs to Follow in 2017

3 Blogs to Follow in 2017

Blogs are a great way to glean information and insight into topics – for free. So when you find a source that gives helpful advice and critical thought mixed with industry insight you want to bookmark that page and schedule some time to check it out each week. I try...
For the Love of Marketing

For the Love of Marketing

It makes my pulse race and I get a surge of adrenaline when I’m doing it well. It has held my passion for over 15 years with no signs of losing interest. And I keep learning new things so I’m never bored! I’m passionate about what I do and I hope it’s a long and happy...
3 Ways to Keep Motivation High All Day

3 Ways to Keep Motivation High All Day

Keeping a good level of motivation throughout your day and week can make a big difference in your productivity. But how do you maintain that high level of motivation? I’ve rounded up three tips that you can apply straight away to help you keep that motivation high all...
Finger Puzzle Failures in Marketing

Finger Puzzle Failures in Marketing

It’s like a finger puzzle – as you start to panic, the act of pulling and jerking only tightens the grip of the thing you’re trying to get out of. I’m talking about a failed marketing campaign. The panic you can feel as the end comes near (and you’re not where you...
5 Habits of Successful Small Business

5 Habits of Successful Small Business

Barring those start-ups that experience explosive growth in the first six months, most successful businesses take time to grow. They are built around the founders and ground floor staff that put the time and passion in to make it successful. Across industry though...
Proving Your Excellence

Proving Your Excellence

You work hard. You deliver excellence. Your clients are happy. Your business grows. Providing proof at your skill levels and expertise can be difficult, but, prospects often require assurance to secure their business. Proving your excellence can be done in a variety...
Small Wins Achieve Big Goals

Small Wins Achieve Big Goals

I think as adults we all understand the logic of chipping away at our goals to achieve them over time – it is said to make large goals more approachable or achievable. But I think we skim past the part where consistency is pointed out as the key. We all want difficult...
Mapping Your Sales Funnel

Mapping Your Sales Funnel

Though the use of the term “funnel” is a bit outdated when it comes to discussing leads and sales, I think it still has use for small businesses and entrepreneurs. By focusing on a “funnel” you are better able to set up a basic lead generating process that can be...
9 Small Business Marketing Pitfalls

9 Small Business Marketing Pitfalls

If you were warned and handed a faster path to success, would you take it? Here are 9 common small business marketing pitfalls that small businesses and entrepreneurs have encountered – you can learn from and avoid these simple errors. Short term thinking. Planning...
Getting the most out of 2016

Getting the most out of 2016

Often the introduction of a new year brings about both planning ahead as well as looking back to assess and take stock. And although these two seem to be conflicting, I think we all know how complimentary they really are. For me, I use a short series of questions to...