Building Trust vs. Authority in Marketing

Building Trust vs. Authority in Marketing

Does your marketing inspire trust? Does your marketing demand authority?  The difference between trust and authority when it comes to marketing your small business is oceans apart. And although both are seen as desirable for a business to have, it’s only one of these...
Organic Content: A Strategy

Organic Content: A Strategy

Most marketers use both paid and organic in their mix. It’s a smart pairing that works in combination to fast track SEO, content testing and lead generation. But each is done for different reasons and in different ways. Organic Traffic Organic traffic is the...
Why Followers Matter

Why Followers Matter

Many marketers will (correctly) tell you not to focus on the numbers. ‘Vanity numbers’ they’re affectionately referred to. And while you shouldn’t get caught up in your number of followers just for the sake of bragging about said number, there is value in followers if...
How to Market to a Warm List

How to Market to a Warm List

Any marketer will tell you that building a list of interested prospects is a benefit. Marketing to a list of currently interested prospects or a ‘warm’ list can save money on marketing efforts, have a higher conversion rate, and have a faster sales cycle. Cultivating...
Good Visualizations Do Not Fix Bad Content

Good Visualizations Do Not Fix Bad Content

The surge of ‘big data’ over the past five years or so has lead to an overwhelming amount of information being sent to people and teams who were not necessarily skilled in reading, analyzing or presenting this data in an effective way. The result has been an explosion...
Going Broke on Stock Photos?

Going Broke on Stock Photos?

I am a big promoter of blogs. I read them, I write one (this one) and I know first-hand how exhausting is can be finding the perfect image to accompany your post. In fact, I’ve had more than one client post their blogs without an image – which I do not suggest –...
Building a Content Strategy

Building a Content Strategy

Content Strategy is a big buzz word these days. And that whole ‘Content is King’ is alive and well. However, it’s not as complicated or time-consuming as you may think. A content strategy is simply a well-developed plan on what content you will develop, and how it...
Opt-in Content: How it works

Opt-in Content: How it works

So you keep hearing about the necessity of “opt-in content” but you’re a bit confused about what it is and why it’s so important. It’s really not so complicated. I’ve outlined it below in a few simple steps: Setting up your opt-in content Develop content that...
Blogging for non-bloggers

Blogging for non-bloggers

I know that blog writing isn’t everyone’s bag. And I know how difficult it can be to sit down every week or sometimes every day to do something that you don’t enjoy. However, blogging is no longer a question. It is a necessity to be producing content that helps...