6 Powerful Business Lead Generation Tips You Need to Know
Finding and implementing new lead generation tips can feel like a business in itself! But we’ve got you covered. Bookmark this page for strategies.
How to Use Storytelling in Marketing to Organically Increase Your Conversions
Storytelling in marketing is an extremely powerful tool if you know how and when to use it! Pour more of “you” into your marketing to grow your brand.
The Top 7 Marketing KPIs You Need to Track In Your Business
Understanding and effectively using your marketing KPIs takes some practice. Get your head in the game with the important guidelines in this post!
5 New and Exciting B2B Lead Generation Tactics to Try in 2022
B2B lead generation is incredibly important if you want to grow your business. You can use these tips to streamline your strategies and ultimately see the results you’re looking for!
10 Creative Ways to Find Content Ideas That Will Engage Your Audience
If you’re exhausted from keeping up with your online presence, you’re not alone. You need to know how to find content ideas to keep things fresh in your business!
5 Powerful Tips on How To Do Content Analysis On Your Competition
If you want to learn how to do content analysis on a business that isn’t yours, read these great tips to give your brand a boost over the competition.
How To Successfully Integrate SEO and Email Marketing For Incredible Results
SEO and email marketing are two of the most powerful marketing techniques for any business. You can integrate them for even more powerful results!
3 Essential Things To Include In An Effective Marketing Plan
Creating an effective marketing strategy starts with having a thorough marketing plan! Here’s how you should do it (and why you need to).
What Is Fractional Marketing, and Is It A Good Idea For Your Small Business?
If you’ve ever felt like you needed a little extra support in growing your business, fractional marketing might be the perfect solution for you!
5 Important Reasons Knowing Your Target Audience Inside and Out Matters
One of the foundational pieces of any successful content marketing strategy is to know your target audience inside and out. Here’s why!
How To Calculate ROI For Your Content Marketing Efforts and Make Better Decisions
Knowing how to calculate ROI (return on investment) helps you know whether or not your marketing efforts are successful.
How (and Why) to do Qualitative Audience Research
Qualitative audience research is a goldmine of customer data that can add many benefits to your marketing. It goes beyond the numbers and looks for feelings and opinions that aren’t always easy to uncover… and they all contribute to growth! It can close the time that...
5 Must-Have Email Sequences
Using email sequences paired with email automation is an incredible tool to maximize your time as a small business. It can develop leads, book calls, make sales – essentially, it can grow your business. However, you need to take control of how you’re using it as it...
Building Trust vs. Authority in Marketing
Does your marketing inspire trust? Does your marketing demand authority? The difference between trust and authority when it comes to marketing your small business is oceans apart. And although both are seen as desirable for a business to have, it’s only one of these...
Integrating Graphics in B2B Content
B2b content can be dry to read if not accompanied by a graphic or two. The issue arises when images are chosen at random and not to support the purpose of the content. This is why b2b content like blog posts, websites, landing pages, whitepapers, etc. often choose...
Organic Content: A Strategy
Most marketers use both paid and organic in their mix. It’s a smart pairing that works in combination to fast track SEO, content testing and lead generation. But each is done for different reasons and in different ways. Organic Traffic Organic traffic is the...
B2C versus B2B Marketing Tactics
Many people think b2b marketing and b2c marketing is the same thing. You know, ads, social media, events, etc. They all do the same tactics. Well, it isn’t the same- not really. So what is b2c marketing? What is b2b marketing? I’m glad you asked. There’s...
B2B Whitepaper: Effective content or Dusty relic
Whether you spell it ‘whitepaper’ or ‘white paper’ they started in the 1990s and offered text-heavy documents that were meant to be printed out and read. With the creation of the PDF in 1993 things got easier when offering text-based printable content. Fast forward to...
Finding Content Ideas for Busy Professional Services
Creating content as a busy service professional can be a tiresome part of owning a business. And coming up with content ideas is usually the bottleneck that slows the entire process! Never fear. I have a painless process you can follow that leads to a range of topics...
5 Effective B2B Lead Generation Tactics
B2B Lead generation is tough (understatement of 2020)! However, it’s not impossible. The beginning of any marketing tactic starts with good research and b2b is no different. Knowing your target audience is the key to making any of the following tactics successful....
The Lifecycle of Your Blog Post
Blog Posting your latest blog is only the beginning. Every week (or two weeks or month) you put in the amazing effort of creating, and sharing with the world, your thoughts, research or observations on an industry topic. It’s no small feat. However, many small...
Email Subject Lines that Inspire Opens
Email subject line formula that helps you inspire opens and build relationships with your followers.
Why Followers Matter
Many marketers will (correctly) tell you not to focus on the numbers. ‘Vanity numbers’ they’re affectionately referred to. And while you shouldn’t get caught up in your number of followers just for the sake of bragging about said number, there is value in followers if...
Performing a Content Audit
Create a content audit for your small business and get more traction from your content going forward.
The Impact of Outsourcing your Marketing
Outsourcing your marketing has many benefits to a small business looking for support. Namely, it provides specific and strategic help to allow for growth.
Creating targeted content for your ideal audience
Tips for creating fresh content that targets your ideal clients. Increase your discoverability and raise awareness of your small business to new prospects.
Marketing Automation for Small Business
Small business automation is vital for any professional service business. Learn the ins and outs with a few cautions.
When Words Aren’t Your Strong Suit
Not everyone can turn a phrase. And not all small business owners know how to craft a message that resonates with their target client or target audience. If you combine these two inabilities you come up with a surprising number of entrepreneurs! But these...
Delivering an ROI in Social Media
Delivering a return on investment with social media is a strategic choice. It’s a choice that requires planning on your part to see it work. Are you ready? First you need to know why you’re on social media in the first place. A. Goals Many organizations have a...
Qualifying Your Prospects
Gone are the days where you can simply dump more leads into your sales funnel to produce more sales. To make the most of your sales time you should be spending time with only those prospects that are genuinely interested in your product or service. But how do you...
Avoiding the Spam Filter: 7 Best Practices for Successful Email Marketing
I’m sure we all have seen spammy emails for those work from home job ads. It’s spam. If you see spam in your inbox, your first instinct is to trash it and forget about it. Seeing spam in your email is the worst, but many email clients do a good job of filtering...
Short, Satisfying, and “Snackable” Content
What’s your favourite snack? Choosing just one can be hard because there are so many options to choose from. (If I had to pick only one, it would be spicy shrimp chips.) Snacks are great because you can eat them quickly and it satisfies a craving or hunger. I’m...
7 Easy Ways to Promote Your Event
Creating and running an event can be an insane amount of work but the planning is only half the job. The biggest and most stressful part is the promotion. Getting the seats filled or tickets sold will make or break the event so a certain priority needs to be placed on...
Selfie Marketing
It’s not a generational thing, it’s an epidemic across all ages! Self-promoting ads and posts can be seen across the internet and social sites, expanding as the audience grows. Not all are on the same level of ‘bad’, but most could do better. What am I talking about?...
How to Market to a Warm List
Any marketer will tell you that building a list of interested prospects is a benefit. Marketing to a list of currently interested prospects or a ‘warm’ list can save money on marketing efforts, have a higher conversion rate, and have a faster sales cycle. Cultivating...
Good Visualizations Do Not Fix Bad Content
The surge of ‘big data’ over the past five years or so has lead to an overwhelming amount of information being sent to people and teams who were not necessarily skilled in reading, analyzing or presenting this data in an effective way. The result has been an explosion...
To Blog or Not to Blog: There is no Question
For those new businesses out there wondering if the age of blogging is over….if they should really put in the effort to post blogs on their website…. I’m here to tell you that you should absolutely be blogging. No question. However, the answer isn’t always as simple...
Recycling Content: New isn’t always better
Creating content is hard work. Creating good quality content consistently is even harder. But crafting good content is an important part of your inbound marketing and making sure that the same content isn’t being plastered across all platforms is part of an effective...
Going Broke on Stock Photos?
I am a big promoter of blogs. I read them, I write one (this one) and I know first-hand how exhausting is can be finding the perfect image to accompany your post. In fact, I’ve had more than one client post their blogs without an image – which I do not suggest –...