by Carolyn | Feb 1, 2021 | Analytics, B2B, Entrepreneur, Marketing Strategy, Small Business Strategy
A marketing dashboard let’s you have all your numbers at your fingertips and not only saves time, it also allows you to see correlations and trends more easily. Much like in a car, all the guages on your dashboard are there so you can keep track of what’s...
by Carolyn | Aug 24, 2020 | Analytics, Marketing Strategy, Value Proposition
So, you’ve built out a marketing campaign or two for your small business and now you need to start tweaking it to improve the sales conversion rate. Smart move. You should always aim to maximize what you have in place! If you don’t know your KPIs yet then you should...
by Carolyn | Jan 14, 2020 | Analytics, Content Marketing, Entrepreneur, Inbound Marketing, Social Media
Delivering a return on investment with social media is a strategic choice. It’s a choice that requires planning on your part to see it work. Are you ready? First you need to know why you’re on social media in the first place. A. Goals Many organizations have a...
by Carolyn | Jun 6, 2017 | Analytics, Entrepreneur
If your business is one of the millions that use Google Analytics (GA) to track and measure your website traffic, it makes sense to customize it to the specific pieces you’re reporting on. Creating a custom dashboard built around your KPIs just makes sense. Everyone...
by Carolyn | Feb 21, 2017 | Analytics, Entrepreneur, Marketing Strategy
This is a common and complicated question that I get asked a lot. And to be honest it’s different for each client. However, the guidelines are always the same. Base your budget on a percentage of your revenue It’s common to use anywhere from 3-10% on marketing...