Marketing your small business means handling a LOT! There are so many changes, shifts, and approaches out there that sometimes, it might feel like you’re pushing water uphill with a rake. If you’ve ever felt like you needed a little extra support, fractional marketing might be the perfect solution! 

Whether you’re currently handling all of your marketing yourself or you’re thinking about outsourcing, fractional marketing could be just what you need! 

What Is Fractional Marketing, and Is It A Good Idea For Your Small Business? | Wind Water Marketing

What Is Fractional Marketing? 

For most smaller-to-medium-sized businesses, hiring a full-time marketing team isn’t really a feasible option financially! Even more importantly, as a small business, your needs are rapidly changing and evolving. The way you approach marketing might shift quickly between projects and over time. 

Fractional marketing fills in the gaps and gives you comprehensive marketing support within your budget, only when you need it (and for what you specifically need). They would help with any and all marketing activities, from content to email to website, and of course, the strategy that binds it all together.  

As an entrepreneur, you have a lot on your plate. Handling everything with your marketing in a creative, innovative, and effective big-picture way is difficult. And strategizing your marketing is just the beginning—you’d also have to handle the day-to-day, nitty-gritty implementation. 

Fractional marketing lets you have your cake and eat it too when it comes to marketing! It’s basically a resource that helps you achieve your goals and uplevel your marketing without having to hire a full-time marketing team. 

Instead of paying tons of money for a full-time marketing professional or agency before you’re really ready, fractional marketing is like Legos. You can add bricks when you need to and take them away at other times. 

It’s fully customizable to what YOUR business needs! 

Should You Consider Hiring A Fractional CMO? 

Fractional Marketers are like senior marketers on-demand. Think of it as the Netflix of marketing.  Just like in-house Marketing Managers, their goal is to boost your current marketing efforts and identify areas where you can grow and build.

For fast-growing organizations, this type of marketing can also serve as a “stopgap” while you search for future marketing roles. It helps make sure that your company doesn’t lose momentum as you take the time to find the perfect permanent marketing staff! This way, you don’t have to wait to onboard the perfect marketing team before diving into your marketing. 

A fractional CMO would help set up the plan and strategy for your marketing as well as implement tracking and KPIs so that anyone can truly hit the ground running.   

You’ll appreciate fractional marketing as a small business owner because it costs much less money than a full-time marketing team. You only pay for the time used or contracted, and there’s no overhead! Fractional marketing is equipped to immediately start impacting your marketing ROI, which is a huge win

What A Fractional CMO Can Help You With

As a fractional marketing consultant, I can help you by: 

  • Developing your marketing goals and connecting them to your business goals
  • Strategizing a direction for your marketing and leading the execution
  • Being available (as a seasoned professional) for you to consult at any time
  • Taking marketing off your plate and reducing your workload (and stress)
  • Allowing you to view projects from 30,000 ft
  • Providing senior marketing talent at an affordable rate
  • Giving clarity to your business and goals
  • Selecting and implementing marketing software and processes
  • Shaping short-term and long-term marketing strategies

Bringing on a fractional marketing expert helps ease the burden on you! Plus, if you hire junior team members, we can help coach them and build the team in the right direction. 

If you’re ready to take results to the next level, a fractional marketing consultant could be perfect for you! This person will become a key player in your strategic marketing plan…but without the full-time or ongoing commitment. 

Why You Need To Invest In This Type Of Marketing

Wondering whether this type of marketing is right for you? 

If you’re guessing or using trial-and-error to figure out your marketing, it could be time to outsource. And of course, if your marketing needs aren’t full-time, hiring someone full-time would be costly (and potentially wasteful). 

You need to evaluate your own business needs in order to see whether fractional marketing is right for you. If you want to gain clarity and stop guessing what to do with your marketing, it could be the right time to invest in this service! 

Another key indicator is if no one is currently leading your marketing efforts. For example, your collateral is being created and implemented by different departments. Marketing requires strategy, which means you need to make decisions, plan, and execute effectively – sounds like a job for a marketing expert! 

But perhaps the best reason to consider fractional marketing is if you aren’t seeing decent marketing ROI! Creating results and generating a return on your marketing investment is where a fractional marketing consultant shines. 

I’m here to support you with all of your marketing needs, including fractional marketing services. Want to book a discovery call? We’ll start to figure out what your business needs and how I can best support you. 

Fractional marketing is a unique division of marketing that’s powerful…and can be especially helpful for small to mid-sized businesses! 

If you’re ready to take advantage of all that this type of marketing has to offer, learn more about my services today. 

What Is Fractional Marketing, and Is It A Good Idea For Your Small Business? | Wind Water Marketing

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