Building Trust vs. Authority in Marketing

Building Trust vs. Authority in Marketing

Does your marketing inspire trust? Does your marketing demand authority?  The difference between trust and authority when it comes to marketing your small business is oceans apart. And although both are seen as desirable for a business to have, it’s only one of these...
Why Followers Matter

Why Followers Matter

Many marketers will (correctly) tell you not to focus on the numbers. ‘Vanity numbers’ they’re affectionately referred to. And while you shouldn’t get caught up in your number of followers just for the sake of bragging about said number, there is value in followers if...
Creating an Employee Culture

Creating an Employee Culture

Investing in staff seems to be a dying practice for organizations. As an employee’s time at a company becomes shorter and shorter (compared to previous generations) I can understand that companies are reluctant to invest in development. Instead I see a lot of other...
Finger Puzzle Failures in Marketing

Finger Puzzle Failures in Marketing

It’s like a finger puzzle – as you start to panic, the act of pulling and jerking only tightens the grip of the thing you’re trying to get out of. I’m talking about a failed marketing campaign. The panic you can feel as the end comes near (and you’re not where you...
3 Best Holiday Ads for 2016

3 Best Holiday Ads for 2016

As a marketing consultant I pay special attention to the ads running around the winter holiday season. Sometimes the ones I like also resonate with others, but I pay special attention to when they don’t because that’s where I learn. Below are my picks of...
Advocate Marketing: More than a carrot

Advocate Marketing: More than a carrot

Are you a loyal consumer? Do your favourite shops reward you for consistently shopping with them?I have a loyalty card from the local coffee shop because I go there a lot for my morning coffee so I get my card stamped for every coffee purchase I make. The use of this...