by Carolyn | Nov 9, 2020 | B2B, Case Study, Content Marketing, Inbound Marketing, White Paper
B2b content can be dry to read if not accompanied by a graphic or two. The issue arises when images are chosen at random and not to support the purpose of the content. This is why b2b content like blog posts, websites, landing pages, whitepapers, etc. often choose...
by Carolyn | Sep 28, 2020 | B2B, Content Marketing, Website marketing, White Paper
Whether you spell it ‘whitepaper’ or ‘white paper’ they started in the 1990s and offered text-heavy documents that were meant to be printed out and read. With the creation of the PDF in 1993 things got easier when offering text-based printable content. Fast forward to...
