carolyn@windwater.ca
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Integrating Graphics in B2B Content

Integrating Graphics in B2B Content

by Carolyn | Nov 9, 2020 | B2B, Case Study, Content Marketing, Inbound Marketing, White Paper

B2b content can be dry to read if not accompanied by a graphic or two. The issue arises when images are chosen at random and not to support the purpose of the content. This is why b2b content like blog posts, websites, landing pages, whitepapers, etc.  often choose...
B2B Whitepaper: Effective content or Dusty relic

B2B Whitepaper: Effective content or Dusty relic

by Carolyn | Sep 28, 2020 | B2B, Content Marketing, Website marketing, White Paper

Whether you spell it ‘whitepaper’ or ‘white paper’ they started in the 1990s and offered text-heavy documents that were meant to be printed out and read. With the creation of the PDF in 1993 things got easier when offering text-based printable content. Fast forward to...

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Previous Posts

  • Before you find your customers do these four things
  • Focusing on the Right Things (in Your Marketing)
  • Prioritizing Your Marketing (and life)!
  • 5 Must-Have Email Sequences
  • Marketing Dashboard: A Necessary Tool for Growth

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We work with small business and b2b consultancies on their digital marketing to increase leads, revenue and their business as a whole.  Marketing coaching, lead generation, content marketing, website marketing, inbound marketing and more.  Toronto, Mississauga, Etobicoke, GTA.

Unit 100, 146 Thirtieth Street Etobicoke, ON M8W 2C4

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