The Impact of Outsourcing your Marketing
Outsourcing your marketing has many benefits to a small business looking for support. Namely, it provides specific and strategic help to allow for growth.
Delivering an ROI in Social Media
Delivering a return on investment with social media is a strategic choice. It’s a choice that requires planning on your part to see it work. Are you ready? First you need to know why you’re on social media in the first place. A. Goals Many organizations have a...
Social Media Management is Much More Than Posting Content
Many people think that social media management is easy based on the idea that social media is only about posting content. In my opinion, social media management is not easy, and it is much more than just posting and sharing content on social media. If you want to grow...
The Dark Social: What is it and Why Should You Care?
I recently attended a local marketing event hosted by Institute of Communication Agencies, where Adam Pattison, VP of BBM for the Americas and EMEA, was speaking and the topic was one I hadn’t heard much about – Dark Social. The name alone conjures thoughts of the...
Short, Satisfying, and “Snackable” Content
What’s your favourite snack? Choosing just one can be hard because there are so many options to choose from. (If I had to pick only one, it would be spicy shrimp chips.) Snacks are great because you can eat them quickly and it satisfies a craving or hunger. I’m...
7 Easy Ways to Promote Your Event
Creating and running an event can be an insane amount of work but the planning is only half the job. The biggest and most stressful part is the promotion. Getting the seats filled or tickets sold will make or break the event so a certain priority needs to be placed on...
5 Social Media Marketing Myths
Getting your small business active on social media is no small feat and should be taken seriously as a marketing channel. There is an absurd amount of information available on the internet about social media, what to do, and how to do it. It can be overwhelming to a...
Facebook Campaigns: Create to capture
Once your Facebook fan page or company page is set up and running it can make sense to run a campaign or two specifically for those who follow you on Facebook. This provides two obvious benefits: Build your Facebook fans by offering content exclusive to...
Doing the Very Minimum on Facebook
Setting up your Facebook page requires very little effort. In fact, completing these 5 easy steps is the very minim if your company is to have a Facebook page: Create a custom cover pic (851x315px). If you’re not a graphics person you can use Canva to create a branded...
Small Business Social Media: Fast help for small companies
It’s tough building a social media following these days. It’s past the peak in many social sites where your target audience would follow just anyone so now you have to work twice as hard to attract and maintain a following. And this wouldn’t be so bad but many small...
Marketing Ethics in Data Collection
Sharing my information is something I don’t take lightly. As a business owner I find there are several channels where I don’t have much choice if I want to have an online presence. It’s a tradeoff and it’s one that for the most part I’m okay with. However, I find that...
Recycling Content: New isn’t always better
Creating content is hard work. Creating good quality content consistently is even harder. But crafting good content is an important part of your inbound marketing and making sure that the same content isn’t being plastered across all platforms is part of an effective...