Links actually play a huge role in your SEO performance. But why is link building important for your business growth?

Most of us tend to be unfamiliar with what this is. Backlinks (a.k.a inbound links) really do matter…but knowing how to navigate them doesn’t always come naturally. If you’re ready to take advantage of SEO, link building is a great place to start. 

Link building is actually more important than ever before as a component of your comprehensive SEO strategy. In fact, it can make the difference in ranking higher than your competitors. 

So why is link building important? Whether you’re brand new to this idea or you’re looking to refine your knowledge a bit, it’s essential—and easier to handle than you probably think. 

Why Is Link Building Important for SEO? 4 Reasons To Prioritize This Strategy | Wind Water Marketing

What Is Link Building? 

With link building, you’ll focus on boosting both the quantity and quality of your inbound links—links coming to your website. With the right strategy, you can improve domain authority, grow your referral traffic, and rank higher in search engines. 

At its core, it’s all about gaining hyperlinks from other websites to your own business website! This helps your SEO in a huge way. 

When search engines “crawl” your website to assess your SEO, they don’t just view your website—they check out links between websites, too. If another website links to your website, it lets Google know that your website is high-quality, trustworthy, and worth ranking. 

After all, Google wants to display quality content to its users. And link building helps you demonstrate your website’s quality! 

With more backlinks, you’ll experience better results with your SEO and rank higher in search results. That way, you can reach more people and hopefully grow your business, too. 

Since SEO is a key part of a strong content marketing strategy, it’s worth understanding why link building is important. 

Wait, What Are Inbound Links? 

I’ve mentioned it a few times, but let’s rewind and define some terms. 

Inbound links, which are also called backlinks, are links from other websites to your own website. These are super valuable in any SEO strategy. 

If you’re the one receiving a link, you’ll call it a backlink. On the other hand, outbound links are links to other websites that you include in your content (which are also important!). 

Backlinks are important for a few key reasons. 

First, you’ll gain traffic. Someone else linking to your website encourages their visitors to head to your website, which is awesome! You’ll benefit from engaged referral traffic. 

Then, that increased traffic will help you rank higher in search results—the more visitors you have, the more authoritative and quality your website will seem. Plus, the backlinks themselves help boost your credibility with search engines. 

Good backlinks aren’t just dropped in randomly—the best ones use anchor text, which is related words found naturally in their content

Why Is Link Building Important For SEO? 

Link building is super helpful for SEO. It helps search engines discover your website and rank you higher by understanding your credibility and value. 

Search engines love content that’s relevant and shareable.  

You’ll want to create (or outsource) a comprehensive SEO strategy, including: 

  • Link building
  • On-page SEO
  • Optimized content
  • Website loading speed
  • Authority and trustworthiness of the website
  • How mobile-friendly it is
  • Positive user experience

4 Reasons Why Link Building Is Important

By now, we’ve started to answer the question of “Why is link building important?” But we can dive in even further and get specific about why it matters. Hint hint: it goes beyond SEO. 

Here are four other incredible reasons to prioritize link building. 

Link Building Helps You Build Your Brand

When you focus on link building, you’re able to build brand awareness and authority in your niche. 

As other people in your niche start to link to your website, new audiences will become aware of your brand and your expertise. 

Related: Small Business SEO That Works

You’ll Generate Referral Traffic

Referral traffic is so important! As a business owner in a digital world, gaining traffic should be a goal. But even more important, you should aim to boost engaged, relevant traffic. 

Backlinks are a great way to do just that! If the websites linking to your content are relevant to you, you’ll gain engaged, relevant traffic. It’s a win-win! 

You Can Build Relationships With Others In Your Industry

Relationships are another amazing benefit of link building. You can connect with others in your niche to promote each other and build key, mutually beneficial relationships. 

You’ll Experience More Opportunities For New Customers To Convert

Finally, with more traffic, you have the opportunity to increase sales. The leads coming to your website from inbound links can be way more likely to convert…which means you’ll experience 

Why is link building important? Now you know! It’s absolutely essential in any effective SEO strategy for a number of reasons. 

You don’t have to handle your SEO alone. If you need marketing help, I’m here for you! 

Why Is Link Building Important for SEO? 4 Reasons To Prioritize This Strategy | Wind Water Marketing