How (and Why) to do Qualitative Audience Research
Qualitative audience research is a goldmine of customer data that can add many benefits to your marketing. It goes beyond the numbers and looks for feelings and opinions that aren’t always easy to uncover… and they all contribute to growth! It can close the time that...
Before you find your customers do these four things
The worst thing you could do is to have your marketing work and you’re not prepared for the resulting traffic. It’s one of the first questions I ask in a consulting call – how much additional work can you handle? Sounds like a good problem to have, right? But it’s...
Focusing on the Right Things (in Your Marketing)
Focusing on the things that make your business money will help you do more … of what makes you money. Make sense? Of course! However, sometimes it’s more difficult to put into practice than it sounds. There are a few places to look when assessing your marketing....
5 Must-Have Email Sequences
Using email sequences paired with email automation is an incredible tool to maximize your time as a small business. It can develop leads, book calls, make sales – essentially, it can grow your business. However, you need to take control of how you’re using it as it...
Marketing Dashboard: A Necessary Tool for Growth
A marketing dashboard let’s you have all your numbers at your fingertips and not only saves time, it also allows you to see correlations and trends more easily. Much like in a car, all the guages on your dashboard are there so you can keep track of what’s...
Building Your Marketing Workflow
At the end of 2019 I joined a Mastermind. It opened my eyes to many things around running and growing a successful business. However, the lesson that has had the biggest impact but also took the longest to learn is the building of systems. As a solopreneur growing a...
Building Trust vs. Authority in Marketing
Does your marketing inspire trust? Does your marketing demand authority? The difference between trust and authority when it comes to marketing your small business is oceans apart. And although both are seen as desirable for a business to have, it’s only one of these...
Finding Content Ideas for Busy Professional Services
Creating content as a busy service professional can be a tiresome part of owning a business. And coming up with content ideas is usually the bottleneck that slows the entire process! Never fear. I have a painless process you can follow that leads to a range of topics...
The Lifecycle of Your Blog Post
Blog Posting your latest blog is only the beginning. Every week (or two weeks or month) you put in the amazing effort of creating, and sharing with the world, your thoughts, research or observations on an industry topic. It’s no small feat. However, many small...
Mapping Your Small Business Marketing
Running and building a small business is a tough road. Each day is filled with sometimes simple but sometimes complex choices that drive your business forward (or stalls it). This is where a roadmap can help. When I say roadmap I don’t mean those thick multi-year...
Identifying Opportunities
It can be difficult to know what to choose when faced with what looks to be a golden opportunity but you’re unsure how it fits into the overall plan you have for your business. What would appear at first blush to be tempting may actually close doors down the way...
Getting to Know Your Clients
A lot of small businesses are hesitant to ‘interview’ their existing clients. However, this is the best way to learn about what resinates with this audience and how you can attract more clients like them. Watch the Marketing Moment below to learn more....
Effective Messaging for Small Business
Need help writing a few words about your business that resonates with your prospects? Here to help!
How to Choose a Niche Market for Your Small Business
Choosing a niche in your small business can feel like you’re leaving money on the table when in reality you’re putting more ON the table. Here are a few things to help you find that small business niche.
Build a Better Business
Building a “better” business means different things to different people, but the path to get there is remarkably the same!
Where to Market your Small Business
Like many small businesses, you probably rely on referrals. Congratulations on being so great at what you do! Referrals are an excellent source of new business and very little effort goes into landing it as they usually come from a trusted source. However, referrals...
Three things to do for marketing success
Marketing success isn’t easy for all service businesses.Convincing prospects of buying the intangible can be a true challenge if you’re new to marketing. Afterall, you’re the expert in your service and not necessarily in promoting your service. Catch...
Building an Effective Marketing Strategy – from scratch
It can be tough to sit down and craft your own marketing strategy as an entrepreneur or small business owner. After all, you already have a few balls in the air: sales, client work, overhead, finances, etc. The process of defining a marketing strategy is an excellent...
Simple Ways to Build Awareness for Your Business
Building awareness is the first step in marketing your business. Making sure your prospects know you exist and what you offer is the first part of selling. It’s important to be the business that stands out from the pool of competitors and to spark interest in...
Qualifying Your Prospects
Gone are the days where you can simply dump more leads into your sales funnel to produce more sales. To make the most of your sales time you should be spending time with only those prospects that are genuinely interested in your product or service. But how do you...
The Importance of Targeting Your Prospects
For any organisation it’s fair to say that you wouldn’t turn away good business. So why limit who you market your services or products to? Seems like common sense, right? It’s not. It’s actually very poor thinking when it comes to your marketing. To market to a wide...
Why Your Website is Important
It’s a cornerstone of any business – the website. It can attract prospects, generate leads, build credibility, and even make sales on your behalf! Yet there are still those businesses out there that consider their website a waste of money and not worthy of...