As the owner of a small business, and hoping to grow, your “about me” page is the most important feature on your website. People who are exploring your business for the first time will visit your about page to catch a glimpse of the services that you provide, your attention to detail, and your personality. It is no wonder that your about page SEO needs to be on point.
Why Is Your About Page So Important?
Your about page might not get a ton of ongoing attention from your end. That’s natural—after all, your focus is on the variable pages of your website, featuring your changing business content. But businesses who are interested in your services and exploring your website for the first time will inevitably check out your “about me” page. So don’t let it sit stagnantly!
Your about page provides visitors with a snapshot of your business. They are likely to pick up on how well you know your stuff, how passionate you are about your business, and your personality, too.
In short, visitors to your about page are searching for the information they need to make the decision about whether or not they want to pursue a professional relationship with you. It is in your best interest to focus on your about page SEO in order to draw in the best business matches for you.
Related: How To Improve Your Brand Visibility As A B2B Business Owner
Okay, But Why Does Your About Page SEO Matter?
Your about page SEO, or search engine optimization, has the power to attract the best business opportunities. You want to dress your “about me” page with the strongest keywords you can think of to explain your business. Choosing about page SEO keywords that are easily and probably searched for on the Internet helps bring valuable traffic to your website.
But don’t get too caught up on the keywords. They’re not the only thing that matters — it’s also about the content of your about page.
Make sure to really open up and give website viewers details about you, your business, and (most importantly) how you can help them. Sharing more personal tidbits about your backstory is very enticing. If they can identify things that they have in common with you, or if they resonate with your personal journey, they are more likely to want to do business with you.
How To Use About Page SEO To Help Grow Your Business
You definitely need to leverage your about page SEO if you want the most bang for your buck on your website. Check out these valuable about page pointers to help you perfect your online business presence.
Choose An About Page SEO Keyword Phrase
Deciding on a just-right about page SEO keyword is like casting the perfect bait for the fish you’re hoping to catch. Your about page SEO keyword or keyword phrase should be short and simple. It will likely feature the name of your business, or a service that you provide.
For example, if your business was called “Silly Songs by Sally”, your about page SEO keyword phrase might be “silly songs by sally” or just “silly songs”—assuming that people in search of your expertise would type that exact phrase into their search engine.
You should organically mention your keyword phrase throughout your about page. Don’t overuse it at the risk of organization or clarity. Simply weave it into the conversation.
Make Sure Your About Page Focuses On Your Audience
Your about page isn’t just an opportunity to carry on about yourself. Yes, that is part of it, but mostly you want to tailor your story to attract new businesses. That means making sure your story is specific enough to be personal to you, but also broad enough to be relatable to others.
Potential clients that stumble across your about page want to see parts of themselves in you. If a new viewer gets the sense that you have been in their shoes—needing what they need and feeling what they feel—you are more likely to win their trust and their business.
Related: 5 Important Reasons Knowing Your Target Audience Inside And Out Matters
Write Copy That Speaks To Your Audience
Choice of language is important when it comes to about page SEO. People respond better to a casual, friendly read than a complicated, showy one. Cut out the heavy jargon and replace it with conversational words.
It helps to think about your friends and close family members when writing your about page. Don’t worry about impressing them with flashy words and poetic phrases, just speak clearly and punctuate correctly! Consumers want to give their business to a regular person, not a smarty pants.
Show Your Visitors Your Story (Don’t Just Tell It)
While you’re thinking over your about page SEO, consider the perfect photographs to go along with it. Imagery pairs nicely with a personal story, so don’t miss the opportunity to illustrate your personality and show your face.
Pictures help to prove that you are human—and not just flesh and blood. You’re someone with a cool personality, quirks, and interests like the rest of the people surfing the web.
Be sure to choose photographs of yourself that are high-quality. Also, make sure your photos compliment your narrative so that people will want to get to know you better.
Include A Call To Action
The final step to maximizing your about page information is to ask your readers to act now. After roping customers in with your charming, relatable story and personable, smiley photographs, it stands to reason that your about page would include a call to action.
For example, talk about any next steps and direct people to where they should click after reading your about page.
Like, “if this sounds like you, click here for a list of services to help your business operations.”
Or, “pop over to our contact page to set up a consultation right away.” Include buttons or hyperlinks!
The more people click throughout various pages on your website, the stronger your about page SEO becomes. This is why including a call to action is absolutely necessary.
If you spend time perfecting your about page SEO, your business will grow. This page can drive a ton of traffic through your website, so put in the effort to get it right!
Handing off your about page to an expert is a surefire way to keep things optimized with less stress for you. I’m here to help—let’s figure out exactly what you want to convey and then make it strategic together.
