For every business owner, brand visibility should be a priority! You need to be visible to your prospective customers and leads. Particularly for B2B businesses, knowing how to strategically boost brand visibility matters.
With increased brand visibility, you start to see a larger base of your ideal leads, a better reputation for your business, and even more revenue over time.
What Is Brand Visibility & Why Is It Important For B2B Businesses?
When you work on brand visibility, you will be able to create a digital presence that increases awareness of your business and what you have to offer.
To increase brand visibility for your B2B business, your goal is to make sure people consistently see your brand across different channels, like search engines, email, and social media platforms. Brand visibility is all about drawing your audience’s attention toward your business through marketing and other interactions.
This happens through a really strong, crystal-clear brand identity. Just like Dunkin’ and Starbucks instantly bring different images and vibes to mind, every B2B business owner should strive to create a recognizable brand that’s easy to spot no matter where you’re showing up.
3 Steps To Boost Brand Visibility For Your B2B Business
Now that we’ve discussed what brand visibility is, it’s time to dive in and explore how to actually increase it. These three steps will help you boost brand visibility for your B2B business.
Step #1: Identify Your Target Audience
In order to show up effectively for them, you need to understand your ideal audience on a comprehensive level! If you fully understand who your audience is, you can create more targeted and personalized marketing that aligns with their needs.
Your target audience should influence every decision you make (and honestly, knowing your audience helps you make better decisions). From timing and messaging to the platforms you focus on, you need to consider your target audience as you strategically make decisions.
You need to define your target audience (the group of people who will be the ideal client or customer for your business). To do this, focus on factors like interests, age, gender, and more.
Your target audience can be super specific or a little more broad. But either way, honing in on YOUR unique target audience is the first step to boosting brand visibility—you’ll be able to create messaging that really resonates, which helps you stand out in a saturated market.
Step #2: Create Content that Your Audience Will Engage With
Once you’ve identified your target audience, it’s time to start creating content that will attract your audience! There are a few different ways to focus on content in your B2B business, but two of the most important strategies are SEO and blogging.
SEO
SEO, or search engine optimization, is one of the best ways to boost brand visibility for your B2B business. With SEO, you’ll be able to drive more (and more high quality) traffic to your website, show up higher in Google and other search engines, and generate leads for your business.
To implement an SEO strategy, you’ll need to learn a little more about how it works! But on a basic level, SEO involves strategically selecting keywords and adding them to important sections of your website.
Remember, though: SEO is about more than just keywords. You’ll need to provide genuine content for your audience and build credibility through backlinks, among other things.
SEO is one of the best things to consider outsourcing to an expert. I’m here to support you with expert website SEO implementation for your B2B business!
Start A Blog
Blogging goes hand-in-hand with SEO, but it has other benefits, too! You can create valuable, sharable content that shows your expertise and increases the reach of your business.
Now, I know that not everyone likes to write, or has the time to sit and draft something that will be read by (hopefully) thousands of prospects.
However, there are a variety of systems you can use to make creating blog posts easier and less stressful! Try:
- Recording audio and having it transcribed
- Creating a video and getting a transcription made
- Outsourcing blog posts altogether
These are all really helpful strategies to create a blog without tons of extra effort on your part.
Brand visibility starts with showing up, and a great blog post can help you gain that visibility. One of the keys to blogging is to provide genuine value consistently—you need to create a schedule and stick to it.
Step #3: Generate Traffic to Your Website
Part of brand visibility is generating leads! But leads are just the beginning—the real goal is conversions…and to increase conversions, you need to nurture your leads.
As soon as someone takes action with your business and shows interest, it’s time to start implementing all things brand visibility and striving to nurture those leads! Send follow-up emails, show up with retargeting ads on social media, and even consider doing some DM outreach. There are a lot of ways to build out a nurturing strategy for your business.
When you’re working on nurturing your leads, you should also try to learn more about them. This way, you can continue to increase brand visibility with highly targeted messaging that’s even more relevant and personalized. And this is where a CRM comes in really handy!
Dynamic content (that is, super personalized and interactive content) is the key to nurturing your leads. The goal here should be to make every single lead feel special and valuable!
Make sure to write enticing, clickable headlines and drop in clear calls-to-action throughout for the best results.
Ready to boost brand visibility for your B2B business and start generating incredible results? I’m here to support you in all of your marketing and lead generation and nurturing efforts. Book a discovery call now!
