by Carolyn | Oct 27, 2015 | Content Marketing, Social Media
I am a big promoter of blogs. I read them, I write one (this one) and I know first-hand how exhausting is can be finding the perfect image to accompany your post. In fact, I’ve had more than one client post their blogs without an image – which I do not suggest –...
by Carolyn | Sep 29, 2015 | Content Marketing, Marketing Strategy
Content Strategy is a big buzz word these days. And that whole ‘Content is King’ is alive and well. However, it’s not as complicated or time-consuming as you may think. A content strategy is simply a well-developed plan on what content you will develop, and how it...
by Carolyn | Aug 4, 2015 | Content Marketing, Inbound Marketing
So you keep hearing about the necessity of “opt-in content” but you’re a bit confused about what it is and why it’s so important. It’s really not so complicated. I’ve outlined it below in a few simple steps: Setting up your opt-in content Develop content that...
by Carolyn | Aug 4, 2015 | Content Marketing, Marketing Strategy, Outbound Marketing
With the introduction of CASL (Canad’s Anti Spam Legislation), I’ve had some heated discussions with other marketers. They are pretty upset that they can no longer send broadcast emails without permission. “Where am I going to get my leads from now?!” they ask....
by Carolyn | Jul 28, 2015 | Content Marketing, Outbound Marketing
I know that blog writing isn’t everyone’s bag. And I know how difficult it can be to sit down every week or sometimes every day to do something that you don’t enjoy. However, blogging is no longer a question. It is a necessity to be producing content that helps...
