by Carolyn | Dec 27, 2016 | Entrepreneur, Marketing Strategy
Now is the time to start setting your goals and resolutions for next year. I don’t know about you, but I usually fall flat on my resolutions by about March. However, when my resolutions are connected to goals I usually do much better at them. Here are a few you may...
by Carolyn | Dec 20, 2016 | Marketing Strategy, Outbound Marketing
As a marketing consultant I pay special attention to the ads running around the winter holiday season. Sometimes the ones I like also resonate with others, but I pay special attention to when they don’t because that’s where I learn. Below are my picks of...
by Carolyn | Dec 13, 2016 | Content Marketing, Marketing Strategy, Outbound Marketing
It’s not a generational thing, it’s an epidemic across all ages! Self-promoting ads and posts can be seen across the internet and social sites, expanding as the audience grows. Not all are on the same level of ‘bad’, but most could do better. What am I talking about?...
by Carolyn | Dec 6, 2016 | Entrepreneur
Barring those start-ups that experience explosive growth in the first six months, most successful businesses take time to grow. They are built around the founders and ground floor staff that put the time and passion in to make it successful. Across industry though...
by Carolyn | Nov 29, 2016 | Social Media
Getting your small business active on social media is no small feat and should be taken seriously as a marketing channel. There is an absurd amount of information available on the internet about social media, what to do, and how to do it. It can be overwhelming to a...
by Carolyn | Nov 15, 2016 | Marketing Strategy
Are you a loyal consumer? Do your favourite shops reward you for consistently shopping with them?I have a loyalty card from the local coffee shop because I go there a lot for my morning coffee so I get my card stamped for every coffee purchase I make. The use of this...
by Carolyn | Oct 18, 2016 | Content Marketing, Outbound Marketing
Any marketer will tell you that building a list of interested prospects is a benefit. Marketing to a list of currently interested prospects or a ‘warm’ list can save money on marketing efforts, have a higher conversion rate, and have a faster sales cycle. Cultivating...
by Carolyn | Oct 11, 2016 | Inbound Marketing, Outbound Marketing
Online marketing can offer a plethora of benefits to your brand recognition, website traffic and even sales. It can attract prospects to your website or specific landing pages where they are encouraged (or enticed) to fill in a form and complete a desired action e.g....
by Carolyn | Oct 4, 2016 | Entrepreneur, Inbound Marketing, Marketing Strategy, Uncategorized
Crafting a value proposition statement (VPS) is a key part of defining your small business. In a nutshell, it’s a clear statement of what you do, how it benefits, for whom you do it, and what makes you unique. Without it your business offering may not be clear to your...
by Carolyn | Sep 20, 2016 | Entrepreneur, Marketing Strategy
You work hard. You deliver excellence. Your clients are happy. Your business grows. Providing proof at your skill levels and expertise can be difficult, but, prospects often require assurance to secure their business. Proving your excellence can be done in a variety...
