It can be difficult to know what to choose when faced with what looks to be a golden opportunity but you’re unsure how it fits into the overall plan you have for your business.

What would appear at first blush to be tempting may actually close doors down the way that would have been more inline with your gowth goals.  So how do you know these things? Is there a formula you can follow that will help you out? Maybe a mnemonic device that will guide the decision process?

Learn more in this week’s Marketing Moments video.