by Carolyn | May 23, 2017 | Entrepreneur, Marketing Strategy, Small Business Strategy, Uncategorized
It’s a cornerstone of any business – the website. It can attract prospects, generate leads, build credibility, and even make sales on your behalf! Yet there are still those businesses out there that consider their website a waste of money and not worthy of...
by Carolyn | May 2, 2017 | Content Marketing, Marketing Strategy, Social Media
What’s your favourite snack? Choosing just one can be hard because there are so many options to choose from. (If I had to pick only one, it would be spicy shrimp chips.) Snacks are great because you can eat them quickly and it satisfies a craving or hunger. I’m...
by Carolyn | Feb 28, 2017 | Entrepreneur
Blogs are a great way to glean information and insight into topics – for free. So when you find a source that gives helpful advice and critical thought mixed with industry insight you want to bookmark that page and schedule some time to check it out each week. I try...
by Carolyn | Feb 21, 2017 | Analytics, Entrepreneur, Marketing Strategy
This is a common and complicated question that I get asked a lot. And to be honest it’s different for each client. However, the guidelines are always the same. Base your budget on a percentage of your revenue It’s common to use anywhere from 3-10% on marketing...
by Carolyn | Feb 14, 2017 | Entrepreneur, Workplace
It makes my pulse race and I get a surge of adrenaline when I’m doing it well. It has held my passion for over 15 years with no signs of losing interest. And I keep learning new things so I’m never bored! I’m passionate about what I do and I hope it’s a long and happy...
by Carolyn | Feb 7, 2017 | Marketing Strategy, Small Business Strategy
At a certain stage of growth, you will need to look at how you are doing your business – what are the processes involved and can they be more efficient to bring better growth or revenue to your business. Establishing your processes for the first time and identifying...
by Carolyn | Jan 31, 2017 | Marketing Strategy, Workplace
Investing in staff seems to be a dying practice for organizations. As an employee’s time at a company becomes shorter and shorter (compared to previous generations) I can understand that companies are reluctant to invest in development. Instead I see a lot of other...
by Carolyn | Jan 17, 2017 | Content Marketing, Marketing Strategy, Social Media
Creating and running an event can be an insane amount of work but the planning is only half the job. The biggest and most stressful part is the promotion. Getting the seats filled or tickets sold will make or break the event so a certain priority needs to be placed on...
by Carolyn | Jan 10, 2017 | Entrepreneur
Keeping a good level of motivation throughout your day and week can make a big difference in your productivity. But how do you maintain that high level of motivation? I’ve rounded up three tips that you can apply straight away to help you keep that motivation high all...
by Carolyn | Jan 3, 2017 | Entrepreneur, Marketing Strategy
It’s like a finger puzzle – as you start to panic, the act of pulling and jerking only tightens the grip of the thing you’re trying to get out of. I’m talking about a failed marketing campaign. The panic you can feel as the end comes near (and you’re not where you...
