by Carolyn | Jun 1, 2021 | Content Marketing, Entrepreneur, Inbound Marketing, Marketing Strategy, Small Business Strategy, Value Proposition
Qualitative audience research is a goldmine of customer data that can add many benefits to your marketing. It goes beyond the numbers and looks for feelings and opinions that aren’t always easy to uncover… and they all contribute to growth! It can close the time that...
by Carolyn | Apr 22, 2021 | Entrepreneur, Inbound Marketing, Marketing Strategy, Small Business Strategy, Website marketing
The worst thing you could do is to have your marketing work and you’re not prepared for the resulting traffic. It’s one of the first questions I ask in a consulting call – how much additional work can you handle? Sounds like a good problem to have, right? But it’s...
by Carolyn | Apr 15, 2021 | Entrepreneur, Inbound Marketing, Marketing Strategy, Messaging, Small Business Strategy, Value Proposition
Focusing on the things that make your business money will help you do more … of what makes you money. Make sense? Of course! However, sometimes it’s more difficult to put into practice than it sounds. There are a few places to look when assessing your marketing....
by Carolyn | Apr 8, 2021 | Uncategorized
The title makes this sound so dramatic, but setting priorities can help you get it done. Because we all know, it all needs to get done. Every. Last. Bit. But we can’t get it all done at the same time, right? The key to getting it all done is setting up your...
by Carolyn | Feb 15, 2021 | Content Marketing, Email Marketing, Inbound Marketing, Outbound Marketing, Small Business Strategy
Using email sequences paired with email automation is an incredible tool to maximize your time as a small business. It can develop leads, book calls, make sales – essentially, it can grow your business. However, you need to take control of how you’re using it as it...
by Carolyn | Feb 1, 2021 | Analytics, B2B, Entrepreneur, Marketing Strategy, Small Business Strategy
A marketing dashboard let’s you have all your numbers at your fingertips and not only saves time, it also allows you to see correlations and trends more easily. Much like in a car, all the guages on your dashboard are there so you can keep track of what’s...
by Carolyn | Jan 11, 2021 | B2B, Entrepreneur, Small Business Strategy
At the end of 2019 I joined a Mastermind. It opened my eyes to many things around running and growing a successful business. However, the lesson that has had the biggest impact but also took the longest to learn is the building of systems. As a solopreneur growing a...
by Carolyn | Dec 7, 2020 | B2B, Content Marketing, Entrepreneur, Inbound Marketing, Marketing Strategy, Messaging, Outbound Marketing, Small Business Strategy, Website design, Website marketing
Does your marketing inspire trust? Does your marketing demand authority? The difference between trust and authority when it comes to marketing your small business is oceans apart. And although both are seen as desirable for a business to have, it’s only one of these...
by Carolyn | Nov 9, 2020 | B2B, Case Study, Content Marketing, Inbound Marketing, White Paper
B2b content can be dry to read if not accompanied by a graphic or two. The issue arises when images are chosen at random and not to support the purpose of the content. This is why b2b content like blog posts, websites, landing pages, whitepapers, etc. often choose...
by Carolyn | Oct 26, 2020 | B2B, Content Marketing, Inbound Marketing
Most marketers use both paid and organic in their mix. It’s a smart pairing that works in combination to fast track SEO, content testing and lead generation. But each is done for different reasons and in different ways. Organic Traffic Organic traffic is the...
