by Carolyn | Jan 12, 2016 | Entrepreneur, Marketing Strategy
For small businesses that are just beginning to look at marketing it can be scary to add something a bit unpredictable into the mix. As a result, it is tempting to run a ‘trial’ marketing campaign to test its impact or success. After all, it’s a logical next step,...
by Carolyn | Jan 5, 2016 | Entrepreneur
Often the introduction of a new year brings about both planning ahead as well as looking back to assess and take stock. And although these two seem to be conflicting, I think we all know how complimentary they really are. For me, I use a short series of questions to...
by Carolyn | Dec 22, 2015 | Marketing Strategy
The holidays offer an excellent opportunity to reach out with well wishes to prospects and clients alike. And although it can sometimes seem like a drain for small business and entrepreneurs, if done well, it can lead to future business by staying top of mind and...
by Carolyn | Dec 15, 2015 | Marketing Strategy
Marketing is a broad field in business and it can encompass a lot of things: branding, lead generation, content marketing, (need more). It can be challenging for a new or small business to prioritize their marketing efforts and even more challenging to see a return on...
by Carolyn | Dec 8, 2015 | Social Media
Once your Facebook fan page or company page is set up and running it can make sense to run a campaign or two specifically for those who follow you on Facebook. This provides two obvious benefits: Build your Facebook fans by offering content exclusive to...
by Carolyn | Dec 1, 2015 | Social Media
Setting up your Facebook page requires very little effort. In fact, completing these 5 easy steps is the very minim if your company is to have a Facebook page: Create a custom cover pic (851x315px). If you’re not a graphics person you can use Canva to create a branded...
by Carolyn | Nov 24, 2015 | Social Media
It’s tough building a social media following these days. It’s past the peak in many social sites where your target audience would follow just anyone so now you have to work twice as hard to attract and maintain a following. And this wouldn’t be so bad but many small...
by Carolyn | Nov 17, 2015 | Inbound Marketing, SEO, Social Media
Sharing my information is something I don’t take lightly. As a business owner I find there are several channels where I don’t have much choice if I want to have an online presence. It’s a tradeoff and it’s one that for the most part I’m okay with. However, I find that...
by Carolyn | Nov 10, 2015 | Marketing Strategy
I subscribe to Psychology Today (the magazine), it’s an annual gift from an uncle of mine, and I find the insight into human behavior fascinating! The December 2015 issue showed up at my door and I proceeded to flip through the magazine skimming articles. That’s where...
by Carolyn | Nov 3, 2015 | Content Marketing, Inbound Marketing, Marketing Strategy, Social Media
Creating content is hard work. Creating good quality content consistently is even harder. But crafting good content is an important part of your inbound marketing and making sure that the same content isn’t being plastered across all platforms is part of an effective...
