by Carolyn | Sep 13, 2016 | Entrepreneur, Marketing Strategy
Most people that reach out to WindWater Marketing for help don’t know what they want. They only know what they want to achieve – that’s fair. However, the biggest response I get in our initial conversation is their opinion on what they DON’T want to do (number one on...
by Carolyn | Sep 6, 2016 | Entrepreneur, Marketing Strategy
I think as adults we all understand the logic of chipping away at our goals to achieve them over time – it is said to make large goals more approachable or achievable. But I think we skim past the part where consistency is pointed out as the key. We all want difficult...
by Carolyn | Mar 15, 2016 | Content Marketing
The surge of ‘big data’ over the past five years or so has lead to an overwhelming amount of information being sent to people and teams who were not necessarily skilled in reading, analyzing or presenting this data in an effective way. The result has been an explosion...
by Carolyn | Mar 8, 2016 | Marketing Strategy
It’s a big mistake to think that your product or service is for everyone. Every small business should have a target audience. However, defining your audience or customer doesn’t mean that you won’t (or can’t) sell to people outside of that circle. And as a small...
by Carolyn | Mar 1, 2016 | Inbound Marketing, Outbound Marketing
Calls-To-Actions (like the above title) or CTAs are of the upmost importance in marketing. Suggesting or telling a viewer, reader, audience member what to do next can strongly influence their actions. However, it’s surprising how many websites or pieces of collateral...
by Carolyn | Feb 16, 2016 | Content Marketing, Entrepreneur, Marketing Strategy
For those new businesses out there wondering if the age of blogging is over….if they should really put in the effort to post blogs on their website…. I’m here to tell you that you should absolutely be blogging. No question. However, the answer isn’t always as simple...
by Carolyn | Feb 9, 2016 | Entrepreneur, Marketing Strategy
Though the use of the term “funnel” is a bit outdated when it comes to discussing leads and sales, I think it still has use for small businesses and entrepreneurs. By focusing on a “funnel” you are better able to set up a basic lead generating process that can be...
by Carolyn | Feb 2, 2016 | Marketing Strategy, Value Proposition
Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an...
by Carolyn | Jan 26, 2016 | Entrepreneur, Marketing Strategy
PR or Public Relations is often the last thing that a small business thinks of to grow their business. However, the addition of PR into a marketing plan can add a variety of benefits: Inbound link to your website: SEO is tricky business and an inbound link from a...
by Carolyn | Jan 19, 2016 | Entrepreneur, Marketing Strategy
If you were warned and handed a faster path to success, would you take it? Here are 9 common small business marketing pitfalls that small businesses and entrepreneurs have encountered – you can learn from and avoid these simple errors. Short term thinking. Planning...
