by Carolyn | Aug 17, 2020 | Content Marketing, Marketing Strategy, Social Media
Many marketers will (correctly) tell you not to focus on the numbers. ‘Vanity numbers’ they’re affectionately referred to. And while you shouldn’t get caught up in your number of followers just for the sake of bragging about said number, there is value in followers if...
by Carolyn | Jan 14, 2020 | Analytics, Content Marketing, Entrepreneur, Inbound Marketing, Social Media
Delivering a return on investment with social media is a strategic choice. It’s a choice that requires planning on your part to see it work. Are you ready? First you need to know why you’re on social media in the first place. A. Goals Many organizations have a...
by Carolyn | Aug 15, 2017 | Marketing Strategy, Social Media, Uncategorized
Many people think that social media management is easy based on the idea that social media is only about posting content. In my opinion, social media management is not easy, and it is much more than just posting and sharing content on social media. If you want to grow...
by Carolyn | Jul 4, 2017 | Marketing Strategy, Social Media, Uncategorized
I recently attended a local marketing event hosted by Institute of Communication Agencies, where Adam Pattison, VP of BBM for the Americas and EMEA, was speaking and the topic was one I hadn’t heard much about – Dark Social. The name alone conjures thoughts of the...
by Carolyn | Nov 24, 2015 | Social Media
It’s tough building a social media following these days. It’s past the peak in many social sites where your target audience would follow just anyone so now you have to work twice as hard to attract and maintain a following. And this wouldn’t be so bad but many small...
