by Carolyn | Aug 17, 2020 | Content Marketing, Marketing Strategy, Social Media
Many marketers will (correctly) tell you not to focus on the numbers. ‘Vanity numbers’ they’re affectionately referred to. And while you shouldn’t get caught up in your number of followers just for the sake of bragging about said number, there is value in followers if...
by Carolyn | Jan 28, 2020 | Entrepreneur, Small Business Strategy
Building a “better” business means different things to different people, but the path to get there is remarkably the same!
by Carolyn | Jan 7, 2020 | Entrepreneur, Marketing Strategy, Small Business Strategy
Marketing success isn’t easy for all service businesses.Convincing prospects of buying the intangible can be a true challenge if you’re new to marketing. Afterall, you’re the expert in your service and not necessarily in promoting your service. Catch...
by Carolyn | Jan 12, 2016 | Entrepreneur, Marketing Strategy
For small businesses that are just beginning to look at marketing it can be scary to add something a bit unpredictable into the mix. As a result, it is tempting to run a ‘trial’ marketing campaign to test its impact or success. After all, it’s a logical next step,...
