by Carolyn | Aug 24, 2020 | Analytics, Marketing Strategy, Value Proposition
So, you’ve built out a marketing campaign or two for your small business and now you need to start tweaking it to improve the sales conversion rate. Smart move. You should always aim to maximize what you have in place! If you don’t know your KPIs yet then you should...
by Carolyn | Aug 17, 2020 | Content Marketing, Marketing Strategy, Social Media
Many marketers will (correctly) tell you not to focus on the numbers. ‘Vanity numbers’ they’re affectionately referred to. And while you shouldn’t get caught up in your number of followers just for the sake of bragging about said number, there is value in followers if...
by Carolyn | Aug 10, 2020 | Entrepreneur, Marketing Strategy, Small Business Strategy
Running and building a small business is a tough road. Each day is filled with sometimes simple but sometimes complex choices that drive your business forward (or stalls it). This is where a roadmap can help. When I say roadmap I don’t mean those thick multi-year...
by Carolyn | Jan 7, 2020 | Entrepreneur, Marketing Strategy, Small Business Strategy
Marketing success isn’t easy for all service businesses.Convincing prospects of buying the intangible can be a true challenge if you’re new to marketing. Afterall, you’re the expert in your service and not necessarily in promoting your service. Catch...
by Carolyn | Aug 15, 2017 | Marketing Strategy, Social Media, Uncategorized
Many people think that social media management is easy based on the idea that social media is only about posting content. In my opinion, social media management is not easy, and it is much more than just posting and sharing content on social media. If you want to grow...
by Carolyn | Dec 15, 2015 | Marketing Strategy
Marketing is a broad field in business and it can encompass a lot of things: branding, lead generation, content marketing, (need more). It can be challenging for a new or small business to prioritize their marketing efforts and even more challenging to see a return on...