Why Followers Matter

Why Followers Matter

Many marketers will (correctly) tell you not to focus on the numbers. ‘Vanity numbers’ they’re affectionately referred to. And while you shouldn’t get caught up in your number of followers just for the sake of bragging about said number, there is value in followers if...
Short term vs. Long term marketing

Short term vs. Long term marketing

Marketing is a broad field in business and it can encompass a lot of things: branding, lead generation, content marketing, (need more). It can be challenging for a new or small business to prioritize their marketing efforts and even more challenging to see a return on...