by Carolyn | Apr 15, 2021 | Entrepreneur, Inbound Marketing, Marketing Strategy, Messaging, Small Business Strategy, Value Proposition
Focusing on the things that make your business money will help you do more … of what makes you money. Make sense? Of course! However, sometimes it’s more difficult to put into practice than it sounds. There are a few places to look when assessing your marketing....
by Carolyn | Apr 14, 2020 | Marketing Moments, Small Business Strategy, Value Proposition
A lot of small businesses are hesitant to ‘interview’ their existing clients. However, this is the best way to learn about what resinates with this audience and how you can attract more clients like them. Watch the Marketing Moment below to learn more....
by Carolyn | Jun 13, 2017 | Marketing Strategy, Small Business Strategy
For any organisation it’s fair to say that you wouldn’t turn away good business. So why limit who you market your services or products to? Seems like common sense, right? It’s not. It’s actually very poor thinking when it comes to your marketing. To market to a wide...
by Carolyn | Sep 22, 2015 | Marketing Strategy
I rely on marketing research to do my job as a marketing professional. I’m constantly making tactical or strategic decisions and often rely on it to confirm hypothesis or inform my decisions. And although a percentage of my decisions have elements of ‘gut-feeling’ in...
