by Carolyn | Apr 8, 2021 | Uncategorized
The title makes this sound so dramatic, but setting priorities can help you get it done. Because we all know, it all needs to get done. Every. Last. Bit. But we can’t get it all done at the same time, right? The key to getting it all done is setting up your...
by Carolyn | Aug 10, 2020 | Entrepreneur, Marketing Strategy, Small Business Strategy
Running and building a small business is a tough road. Each day is filled with sometimes simple but sometimes complex choices that drive your business forward (or stalls it). This is where a roadmap can help. When I say roadmap I don’t mean those thick multi-year...
by Carolyn | Jan 7, 2020 | Entrepreneur, Marketing Strategy, Small Business Strategy
Marketing success isn’t easy for all service businesses.Convincing prospects of buying the intangible can be a true challenge if you’re new to marketing. Afterall, you’re the expert in your service and not necessarily in promoting your service. Catch...
by Carolyn | Aug 15, 2017 | Marketing Strategy, Social Media, Uncategorized
Many people think that social media management is easy based on the idea that social media is only about posting content. In my opinion, social media management is not easy, and it is much more than just posting and sharing content on social media. If you want to grow...
by Carolyn | Jun 13, 2017 | Marketing Strategy, Small Business Strategy
For any organisation it’s fair to say that you wouldn’t turn away good business. So why limit who you market your services or products to? Seems like common sense, right? It’s not. It’s actually very poor thinking when it comes to your marketing. To market to a wide...
by Carolyn | Sep 13, 2016 | Entrepreneur, Marketing Strategy
Most people that reach out to WindWater Marketing for help don’t know what they want. They only know what they want to achieve – that’s fair. However, the biggest response I get in our initial conversation is their opinion on what they DON’T want to do (number one on...
by Carolyn | Jan 12, 2016 | Entrepreneur, Marketing Strategy
For small businesses that are just beginning to look at marketing it can be scary to add something a bit unpredictable into the mix. As a result, it is tempting to run a ‘trial’ marketing campaign to test its impact or success. After all, it’s a logical next step,...
