by Carolyn | Jan 7, 2020 | Entrepreneur, Marketing Strategy, Small Business Strategy
Marketing success isn’t easy for all service businesses.Convincing prospects of buying the intangible can be a true challenge if you’re new to marketing. Afterall, you’re the expert in your service and not necessarily in promoting your service. Catch...
by Carolyn | Oct 15, 2017 | Entrepreneur, Marketing Strategy
How to creep out prospects: Schedule a first time meeting at your prospect’s favourite cafe Send push-notification every time they walk by the store Send a prospect an email, even though they never opted-in for your newsletter or to be your subscriber...
by Carolyn | Jan 3, 2017 | Entrepreneur, Marketing Strategy
It’s like a finger puzzle – as you start to panic, the act of pulling and jerking only tightens the grip of the thing you’re trying to get out of. I’m talking about a failed marketing campaign. The panic you can feel as the end comes near (and you’re not where you...