carolyn@windwater.ca
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Mapping Your Small Business Marketing

Mapping Your Small Business Marketing

by Carolyn | Aug 10, 2020 | Entrepreneur, Marketing Strategy, Small Business Strategy

Running and building a small business is a tough road. Each day is filled with sometimes simple but sometimes complex choices that drive your business forward (or stalls it). This is where a roadmap can help. When I say roadmap I don’t mean those thick multi-year...
Three things to do for marketing success

Three things to do for marketing success

by Carolyn | Jan 7, 2020 | Entrepreneur, Marketing Strategy, Small Business Strategy

Marketing success isn’t easy for all service businesses.Convincing prospects of buying the intangible can be a true challenge if you’re new to marketing. Afterall, you’re the expert in your service and not necessarily in promoting your service. Catch...
Three things to do for marketing success

The Importance of Targeting Your Prospects

by Carolyn | Jun 13, 2017 | Marketing Strategy, Small Business Strategy

For any organisation it’s fair to say that you wouldn’t turn away good business. So why limit who you market your services or products to? Seems like common sense, right? It’s not. It’s actually very poor thinking when it comes to your marketing. To market to a wide...
How Much Should you Budget for Marketing?

How Much Should you Budget for Marketing?

by Carolyn | Feb 21, 2017 | Analytics, Entrepreneur, Marketing Strategy

This is a common and complicated question that I get asked a lot. And to be honest it’s different for each client. However, the guidelines are always the same. Base your budget on a percentage of your revenue It’s common to use anywhere from 3-10% on marketing...

Previous Posts

  • What Is a Fractional CMO and How Can One Benefit Your Business?
  • 5 Powerful Marketing Strategies for B2B Companies in Canada
  • 6 Powerful Business Lead Generation Tips You Need to Know
  • 7 Important Startup Tech Stack Tools to Boost Sales Funnel Conversions
  • 7 Powerful Ways You Can Automate Your Business Process Workflow

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We work with small business and b2b consultancies on their digital marketing to increase leads, revenue and their business as a whole.  Marketing coaching, lead generation, content marketing, website marketing, inbound marketing and more.  Toronto, Mississauga, Etobicoke, GTA.

Unit 100, 146 Thirtieth Street Etobicoke, ON M8W 2C4

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