by Carolyn | Aug 10, 2020 | Entrepreneur, Marketing Strategy, Small Business Strategy
Running and building a small business is a tough road. Each day is filled with sometimes simple but sometimes complex choices that drive your business forward (or stalls it). This is where a roadmap can help. When I say roadmap I don’t mean those thick multi-year...
by Carolyn | Jan 7, 2020 | Entrepreneur, Marketing Strategy, Small Business Strategy
Marketing success isn’t easy for all service businesses.Convincing prospects of buying the intangible can be a true challenge if you’re new to marketing. Afterall, you’re the expert in your service and not necessarily in promoting your service. Catch...
by Carolyn | Jun 13, 2017 | Marketing Strategy, Small Business Strategy
For any organisation it’s fair to say that you wouldn’t turn away good business. So why limit who you market your services or products to? Seems like common sense, right? It’s not. It’s actually very poor thinking when it comes to your marketing. To market to a wide...
by Carolyn | Feb 21, 2017 | Analytics, Entrepreneur, Marketing Strategy
This is a common and complicated question that I get asked a lot. And to be honest it’s different for each client. However, the guidelines are always the same. Base your budget on a percentage of your revenue It’s common to use anywhere from 3-10% on marketing...
