carolyn@windwater.ca
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The Dark Social: What is it and Why Should You Care?

The Dark Social: What is it and Why Should You Care?

by Carolyn | Jul 4, 2017 | Marketing Strategy, Social Media, Uncategorized

I recently attended a local marketing event hosted by Institute of Communication Agencies, where Adam Pattison, VP of BBM for the Americas and EMEA, was speaking and the topic was one I hadn’t heard much about – Dark Social. The name alone conjures thoughts of the...
Avoiding the Spam Filter: 7 Best Practices for Successful Email Marketing

Avoiding the Spam Filter: 7 Best Practices for Successful Email Marketing

by Carolyn | May 30, 2017 | Content Marketing, Marketing Strategy, Outbound Marketing

I’m sure we all have seen spammy emails for those work from home job ads. It’s spam. If you see spam in your inbox, your first instinct is to trash it and forget about it. Seeing spam in your email is the worst, but many email clients do a good job of filtering...
Building an Email List

Building an Email List

by Carolyn | Aug 4, 2015 | Content Marketing, Marketing Strategy, Outbound Marketing

With the introduction of CASL (Canad’s Anti Spam Legislation), I’ve had some heated discussions with other marketers. They are pretty upset that they can no longer send broadcast emails without permission. “Where am I going to get my leads from now?!” they ask....

Previous Posts

  • 6 Ways Using a Marketing Framework Can Benefit Your Business
  • 5 Important Things You Need to Include In Your B2B Digital Strategy
  • 7 Effective B2B Content Writing Strategies for Marketing Professional Services
  • 5 Powerful CRM Implementation Process Tips to Help Set-Up Go Smoothly
  • What Is a Fractional CMO and How Can One Benefit Your Business?

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We work with small business and b2b consultancies on their digital marketing to increase leads, revenue and their business as a whole.  Marketing coaching, lead generation, content marketing, website marketing, inbound marketing and more.  Toronto, Mississauga, Etobicoke, GTA.

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