by Carolyn | Jul 4, 2017 | Marketing Strategy, Social Media, Uncategorized
I recently attended a local marketing event hosted by Institute of Communication Agencies, where Adam Pattison, VP of BBM for the Americas and EMEA, was speaking and the topic was one I hadn’t heard much about – Dark Social. The name alone conjures thoughts of the...
by Carolyn | May 30, 2017 | Content Marketing, Marketing Strategy, Outbound Marketing
I’m sure we all have seen spammy emails for those work from home job ads. It’s spam. If you see spam in your inbox, your first instinct is to trash it and forget about it. Seeing spam in your email is the worst, but many email clients do a good job of filtering...
by Carolyn | Aug 4, 2015 | Content Marketing, Marketing Strategy, Outbound Marketing
With the introduction of CASL (Canad’s Anti Spam Legislation), I’ve had some heated discussions with other marketers. They are pretty upset that they can no longer send broadcast emails without permission. “Where am I going to get my leads from now?!” they ask....
