by Carolyn | Sep 14, 2020 | B2B, Content Marketing, Marketing Strategy
B2B Lead generation is tough (understatement of 2020)! However, it’s not impossible. The beginning of any marketing tactic starts with good research and b2b is no different. Knowing your target audience is the key to making any of the following tactics successful....
by Carolyn | Aug 31, 2020 | Content Marketing, Marketing Strategy, Outbound Marketing
Email subject line formula that helps you inspire opens and build relationships with your followers.
by Carolyn | May 27, 2020 | Content Marketing, Entrepreneur, Inbound Marketing, Marketing Strategy
Small business automation is vital for any professional service business. Learn the ins and outs with a few cautions.
by Carolyn | May 30, 2017 | Content Marketing, Marketing Strategy, Outbound Marketing
I’m sure we all have seen spammy emails for those work from home job ads. It’s spam. If you see spam in your inbox, your first instinct is to trash it and forget about it. Seeing spam in your email is the worst, but many email clients do a good job of filtering...
by Carolyn | Oct 18, 2016 | Content Marketing, Outbound Marketing
Any marketer will tell you that building a list of interested prospects is a benefit. Marketing to a list of currently interested prospects or a ‘warm’ list can save money on marketing efforts, have a higher conversion rate, and have a faster sales cycle. Cultivating...
by Carolyn | Aug 4, 2015 | Content Marketing, Marketing Strategy, Outbound Marketing
With the introduction of CASL (Canad’s Anti Spam Legislation), I’ve had some heated discussions with other marketers. They are pretty upset that they can no longer send broadcast emails without permission. “Where am I going to get my leads from now?!” they ask....