content strategy Archives - WindWater Marketing

Performing a Content Audit

by Carolyn | Jul 13, 2020 | Content Marketing, Marketing Strategy

Create a content audit for your small business and get more traction from your content going forward.

Short, Satisfying, and “Snackable” Content

by Carolyn | May 2, 2017 | Content Marketing, Marketing Strategy, Social Media

What’s your favourite snack? Choosing just one can be hard because there are so many options to choose from. (If I had to pick only one, it would be spicy shrimp chips.) Snacks are great because you can eat them quickly and it satisfies a craving or hunger. I’m...

Recycling Content: New isn’t always better

by Carolyn | Nov 3, 2015 | Content Marketing, Inbound Marketing, Marketing Strategy, Social Media

Creating content is hard work. Creating good quality content consistently is even harder. But crafting good content is an important part of your inbound marketing and making sure that the same content isn’t being plastered across all platforms is part of an effective...

Building a Content Strategy

by Carolyn | Sep 29, 2015 | Content Marketing, Marketing Strategy

Content Strategy is a big buzz word these days. And that whole ‘Content is King’ is alive and well. However, it’s not as complicated or time-consuming as you may think. A content strategy is simply a well-developed plan on what content you will develop, and how it...

Opt-in Content: How it works

by Carolyn | Aug 4, 2015 | Content Marketing, Inbound Marketing

So you keep hearing about the necessity of “opt-in content” but you’re a bit confused about what it is and why it’s so important. It’s really not so complicated. I’ve outlined it below in a few simple steps: Setting up your opt-in content Develop content that...

Performing a Content Audit

Building a Content Strategy

Opt-in Content: How it works

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