by Carolyn | Jun 9, 2021 | Entrepreneur, Marketing Strategy, Small Business Strategy
Before we dive into your long term marketing goals, let me ask you this, “what are your business goals?” This is a basic question that should be easy to answer; however, many small business owners find it difficult to answer this because they’ve never actually worked...
by Carolyn | Jan 28, 2020 | Entrepreneur, Small Business Strategy
Building a “better” business means different things to different people, but the path to get there is remarkably the same!
by Carolyn | Oct 13, 2015 | Marketing Strategy
Very often marketing is seen as a ‘nice to have’. It’s the first piece to go when the waters get rough. And I can understand the desire to lighten the load when it’s to prevent a sinking ship. However, marketing doesn’t have to be just awareness and education. When...