by Carolyn | Jan 7, 2020 | Entrepreneur, Marketing Strategy, Small Business Strategy
Marketing success isn’t easy for all service businesses.Convincing prospects of buying the intangible can be a true challenge if you’re new to marketing. Afterall, you’re the expert in your service and not necessarily in promoting your service. Catch...
by Carolyn | Oct 15, 2017 | Entrepreneur, Marketing Strategy
How to creep out prospects: Schedule a first time meeting at your prospect’s favourite cafe Send push-notification every time they walk by the store Send a prospect an email, even though they never opted-in for your newsletter or to be your subscriber...
by Carolyn | Sep 15, 2017 | Entrepreneur, Marketing Strategy, Small Business Strategy
It can be tough to sit down and craft your own marketing strategy as an entrepreneur or small business owner. After all, you already have a few balls in the air: sales, client work, overhead, finances, etc. The process of defining a marketing strategy is an excellent...
by Carolyn | Aug 15, 2017 | Marketing Strategy, Social Media, Uncategorized
Many people think that social media management is easy based on the idea that social media is only about posting content. In my opinion, social media management is not easy, and it is much more than just posting and sharing content on social media. If you want to grow...
by Carolyn | Jul 4, 2017 | Marketing Strategy, Social Media, Uncategorized
I recently attended a local marketing event hosted by Institute of Communication Agencies, where Adam Pattison, VP of BBM for the Americas and EMEA, was speaking and the topic was one I hadn’t heard much about – Dark Social. The name alone conjures thoughts of the...
by Carolyn | Jun 27, 2017 | Entrepreneur, Marketing Strategy, Small Business Strategy, Uncategorized
Building awareness is the first step in marketing your business. Making sure your prospects know you exist and what you offer is the first part of selling. It’s important to be the business that stands out from the pool of competitors and to spark interest in...
by Carolyn | Jun 20, 2017 | Content Marketing, Marketing Strategy, Small Business Strategy
Gone are the days where you can simply dump more leads into your sales funnel to produce more sales. To make the most of your sales time you should be spending time with only those prospects that are genuinely interested in your product or service. But how do you...
by Carolyn | Jun 13, 2017 | Marketing Strategy, Small Business Strategy
For any organisation it’s fair to say that you wouldn’t turn away good business. So why limit who you market your services or products to? Seems like common sense, right? It’s not. It’s actually very poor thinking when it comes to your marketing. To market to a wide...
by Carolyn | Jun 6, 2017 | Analytics, Entrepreneur
If your business is one of the millions that use Google Analytics (GA) to track and measure your website traffic, it makes sense to customize it to the specific pieces you’re reporting on. Creating a custom dashboard built around your KPIs just makes sense. Everyone...
by Carolyn | May 30, 2017 | Content Marketing, Marketing Strategy, Outbound Marketing
I’m sure we all have seen spammy emails for those work from home job ads. It’s spam. If you see spam in your inbox, your first instinct is to trash it and forget about it. Seeing spam in your email is the worst, but many email clients do a good job of filtering...
