Website Refresh: A guide to painless organization
Chances are when you started your small business you threw up a website lickity-split to start generating traffic and promote legitimacy for your company. Not many people can afford to take the time to explore branding and content while also working on sales,...
Choosing a Website Platform
One of the most common questions I get asked is what are the differences between the different website platforms. This is a big question, and maybe not the right one to ask if you’re looking to build your website (or do a refresh). I’ve always advised my clients to...
Knowing where you stand as a small business
Knowing where you stand in the market and among your competitors is vitally important for a business of any size but can offer key insights for a small business. Whether you are starting with an idea or just getting around to this piece of the puzzle, it is an...
Effective Messaging for Small Business
Need help writing a few words about your business that resonates with your prospects? Here to help!
When Words Aren’t Your Strong Suit
Not everyone can turn a phrase. And not all small business owners know how to craft a message that resonates with their target client or target audience. If you combine these two inabilities you come up with a surprising number of entrepreneurs! But these...
How to Choose a Niche Market for Your Small Business
Choosing a niche in your small business can feel like you’re leaving money on the table when in reality you’re putting more ON the table. Here are a few things to help you find that small business niche.
Build a Better Business
Building a “better” business means different things to different people, but the path to get there is remarkably the same!
Where to Market your Small Business
Like many small businesses, you probably rely on referrals. Congratulations on being so great at what you do! Referrals are an excellent source of new business and very little effort goes into landing it as they usually come from a trusted source. However, referrals...