by Carolyn | Aug 4, 2015 | Content Marketing, Marketing Strategy, Outbound Marketing
With the introduction of CASL (Canad’s Anti Spam Legislation), I’ve had some heated discussions with other marketers. They are pretty upset that they can no longer send broadcast emails without permission. “Where am I going to get my leads from now?!” they ask....
by Carolyn | Jul 28, 2015 | Content Marketing, Outbound Marketing
I know that blog writing isn’t everyone’s bag. And I know how difficult it can be to sit down every week or sometimes every day to do something that you don’t enjoy. However, blogging is no longer a question. It is a necessity to be producing content that helps...
by Carolyn | Jul 21, 2015 | Marketing Strategy
In my marketing career I’ve been lucky enough to have participated in a large amount of webinars. I’ve done everything from generating the topic, writing the storyboard, lining up the tech/software, promotion, moderating, post webinar follow-up, and webinar...
