by Carolyn | Oct 27, 2015 | Content Marketing, Social Media
I am a big promoter of blogs. I read them, I write one (this one) and I know first-hand how exhausting is can be finding the perfect image to accompany your post. In fact, I’ve had more than one client post their blogs without an image – which I do not suggest –...
by Carolyn | Oct 13, 2015 | Marketing Strategy
Very often marketing is seen as a ‘nice to have’. It’s the first piece to go when the waters get rough. And I can understand the desire to lighten the load when it’s to prevent a sinking ship. However, marketing doesn’t have to be just awareness and education. When...
by Carolyn | Oct 5, 2015 | Inbound Marketing
In response to a few emails I had about my Webinar Fails post, I thought I’d help you out a little more with your webinars. As a subject matter expert you will likely be the one creating the content – not necessarily designing the slides, but crafting what will be...
by Carolyn | Sep 29, 2015 | Content Marketing, Marketing Strategy
Content Strategy is a big buzz word these days. And that whole ‘Content is King’ is alive and well. However, it’s not as complicated or time-consuming as you may think. A content strategy is simply a well-developed plan on what content you will develop, and how it...
by Carolyn | Sep 22, 2015 | Marketing Strategy
I rely on marketing research to do my job as a marketing professional. I’m constantly making tactical or strategic decisions and often rely on it to confirm hypothesis or inform my decisions. And although a percentage of my decisions have elements of ‘gut-feeling’ in...
by Carolyn | Sep 15, 2015 | Marketing Strategy
Part of my job is to listen to other people’s ideas. I listen to the ideas of company owners, founders, Presidents, VPs, CEOs, etc. I love to hear others’ ideas as it can lead to collaboration and super interesting projects, but not always. Sometimes these ideas have...
by Carolyn | Aug 25, 2015 | Marketing Strategy, Outbound Marketing
Tradeshows can be an excellent source of new business. Speaking directly to prospects can speed up the sales cycle and develop better client relationships. However, not many people can ‘work’ a tradeshow effectively. And, if you recall the last tradeshow you attended,...
by Carolyn | Aug 18, 2015 | Outbound Marketing
The most traditional of marketing, outbound marketing employs tried and true tactics such as tradeshows, advertising, and cold calls (among other tactics) to achieve your sales goals. The idea is that the organization reaches out to the prospect as opposed to Inbound...
by Carolyn | Aug 11, 2015 | Marketing Strategy
Of course your business is unique, and you have to be clear in your differentiation. However, many businesses deliver complex messaging that actually ends up deterring a deeper relationship with prospects. Simplifying your messaging can increase leads, sales and, by...
by Carolyn | Aug 4, 2015 | Content Marketing, Inbound Marketing
So you keep hearing about the necessity of “opt-in content” but you’re a bit confused about what it is and why it’s so important. It’s really not so complicated. I’ve outlined it below in a few simple steps: Setting up your opt-in content Develop content that...
