Content Strategy & B2B Lead Generation

Content is only king if backed by strategy.

Increase your reach and generate more opt-ins with content that resonates with your potential clients in an integrated lead generation experience.

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Generating leads through a marketing funnel is an effective way of maximizing your time . By attracting more b2b decision makers to your content you have the opportunity to engage and continue to market on a more personal level. We do this by working in two key areas:

B2B Lead Generation

Working with you, we will build a simple content funnel that supports your content marketing goals. We can create the marketing funnel from content creation and webform to automation and email content and sequence.  We can also help with opt-in content and keyword research.

Opt-in content that leads to a free or paid offer is an excellent way to build an email list and engage with early prospects and we’ll make sure you’re set-up with everything you need to get going. Not sure where to start? Not sure what type of content to cretae for your offer? Not sure how to build a landing page? Sales page? Opt-in form? We can help with all of it.  We start with a simple call to determine how much help you need and what your goals are. Book your call today to find out how we can help!

Content Strategy

Our unique Content Blueprint service combines with a content audit to build and implement a content strategy that utilizes existing content, on-page SEO, and targeted keywords. The deliverable is an effective plan for future content creation and a stack of existing content that attracts your ideal audience. We work with you to make sure your content becomes an effective lead generator for your business through organic SEO. Having a strategy that works means never struggling with content topics again!


We will leave you with a list of keywords and topics as well as a structured way to use them moving forward. We’ll also make suggestions for past content improvements.

Carolyn laid out a path for Signal Hill Insights to generate meaningful content for our target customers, then a disciplined step-by-step gameplan to turn those connections into hot prospects.

Jeff Vidler

Founder/President, Signal Hill Insights

Marketing Funnel Help

What is a marketing funnel? Good question. A marketing funnel can be on a website, email, social media page or post – just about anywhere really. And that’s what makes it so valuable. It’s just like it sounds. A funnel that collects interested people and brings them to your offer so you can sell to them. There are many ways to set one up and steps or stages vary depending greatly on what the goal of your funnel is and what the value of the sale is that you’re trying to land.

Different steps in a marketing funnel will do different things to move them through the buying stages without having to spend time engaging with propsects one-on-one thereby saving time and reserving your time for legitimately interested prospects who are also ready to buy and familiar with what you’re offering. A well-performing funnel will have very few surprises in it and will feel almost comfortable to the recipient.

The pieces in a lead generation funnel are wide ranging. They could contain ads, emails, webinars, social media, live events, direct mail – you name it! The key is in the message that you’re sending through all these channels and how each marketing channel connects to the next piece. A lead generation funnel could be very short resulting in a direct sale or it could result in an invitation or pot-in to a sales pitch. There is no single formula. Every funnel is unique to your business and your target audience.

Professional Services Marketing Help

It can de a herculean task to successfully build and launch a b2b funnel. Prospective clients are not lining up to download the latest ‘freebie’ let alone receive an email from a virtually unknown brand. But despite the aforementioned, this shouldn’t stop you!

B2b marketing funnels need to have a sharp strategy and incredibly useful content. When these work together, you will begin to attract your ideal prospects and your content will keep them engaged and keen to hear more from you. We help on all these fronts to ensure you succeed.

Maybe you have a marketing funnel already set up but it’s not performing? Maybe you’re ready to launch but don’t know where to start? Maybe you need guidance on the content promotion strategy? We specialize in helping b2b companies and professional services firms attract qualified leads and grow their business through lead generation strategy, digital marketing, and content marketing. Book a call and find out how we can help your business.


Contact WindWater Marketing.

Let's talk about what you need and how we can help.
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