Value Proposition WorkshopFor B2B and Professional Service businesses to help define and communicate your value. Do prospects easily understand how you can help? Or what makes you different? Get in touch
Get your most effective messaging in 8 weeks!Our Value Proposition Workshop helps B2B and professional services businesses define what they do and how they're different so that they attract more of their ideal customers, hear fewer objections, and close more sales - faster!
Define Your Target Audience
Knowing the kind of client you want to attract as a service-based business can help you build better, faster connections with prospects as well as more effective marketing. This doesn’t mean you turn others away. It means you focus on attracting more of the clients you want. Here we help you define your primary audience.
Research Your Current Impact
Learning more about your clients, partners and team members can add valuable insight into what’s working and what isn’t. We learn this through a combination of surveys, interviews and an on-site Discovery Workshop with you and your team. Here we collect primary and secondary research, collaborate on ideas, and have some interactive fun.
Create a Valued Connection
We deliver a concise report that maps out a clear path with suggested improvements based on our research and years of experience. You walk away knowing who to target, how to resonate with them, and where to improve in order to see an impact. All anonymized data is included.
“Our experience working with Windwater has been nothing short of a revelation. Even though we work in marketing ourselves, Windwater brought needed objectivity and specialized expertise to the process. The VPS Workshop helped us come to terms with what we deliver and what makes us unique — by making it a team exercise, it is also securing buy-in to our mission. Carolyn is a joy to work with — smart, polished, professional, disciplined, and all the while being super pleasant.”
Typical work for a Value Proposition Workshop:
- Customer interviews 50% 50%
- Staff survey 50% 50%
- Research 60% 60%
- Workshop 50% 50%
- Final report 80% 80%
WindWater Marketing works with you and your team using a framework of research, ideal client interviews, staff feedback, and online surveys to craft a report complete with:
a selection of value proposition statements
final designed and polished personas to use in your marketing
a report full of suggestions on how to use the gathered insights on your website