by Carolyn | Jan 28, 2020 | Entrepreneur, Small Business Strategy
Building a “better” business means different things to different people, but the path to get there is remarkably the same!
by Carolyn | Jan 14, 2020 | Analytics, Content Marketing, Entrepreneur, Inbound Marketing, Social Media
Delivering a return on investment with social media is a strategic choice. It’s a choice that requires planning on your part to see it work. Are you ready? First you need to know why you’re on social media in the first place. A. Goals Many organizations have a...
by Carolyn | Sep 15, 2017 | Entrepreneur, Marketing Strategy, Small Business Strategy
It can be tough to sit down and craft your own marketing strategy as an entrepreneur or small business owner. After all, you already have a few balls in the air: sales, client work, overhead, finances, etc. The process of defining a marketing strategy is an excellent...
by Carolyn | Jan 5, 2016 | Entrepreneur
Often the introduction of a new year brings about both planning ahead as well as looking back to assess and take stock. And although these two seem to be conflicting, I think we all know how complimentary they really are. For me, I use a short series of questions to...