Defining Your Value
WindWater Marketing will help you define what you do and how you’re different so that you attract more of your ideal customers, hear fewer objections, and land more sales – faster!
It’s about messaging that resonates with your ideal client. And we do this through a three-pronged approach:
Define Your Target Audience
Knowing the kind of client you want to attract can help you build a better, faster connection as well as more effective marketing. This doesn’t mean you turn others away. It means you focus on attracting more of the clients you want. Here we help you define your primary audience.
Research Your Current Impact
Learning more about your clients, partners and team members can add valuable insight into what’s working and what isn’t. We learn this through a combination of surevys, interviews and an on-site Discovery Workshop with you and your team. Here we collect primary and secondary research.
Create a Valued Connection
We deliver a concise report that maps out a clear path with suggested improvements based on our research and years of experience. You walk away knowing who to target, how to resonate with them, and where to improve in order to see an impact.
“Our experience working with Windwater has been nothing short of a revelation. Even though we work in marketing ourselves, Windwater brought needed objectivity and specialized expertise to the process. The VPS Workshop helped us come to terms with what we deliver and what makes us unique — by making it a team exercise, it is also securing buy-in to our mission. Carolyn is a joy to work with — smart, polished, professional, disciplined, and all the while being super pleasant.”
- Can I do this myself?
- How long will it take?
- What should I expect in my final report?
- How do I get started?
Absolutely! If you have the time and experience, I would encourage you to dive right in. In fact, we offer a free VPS Guide for just such a time (see below). However, most people need help and guidance – not to mention the time. So that’s why we’re here. We can help you figure it out and provide a solid path to get to where you want to go.
We can usually do this from start to the delivery of a completed report in about 8 weeks. Some of the timing is based on scheduling the calls required to perform the interviews and research but 8 weeks is a good average.
Your final report will contain a review of any research that was compiled (minus call recordings as these are confidential), a selection of Value Proposition Statements that you can choose from or edit further, and several recommendations around your current marketing and related sales functions. Recommendations made can range from business operations improvements and process updates to targeted website edits and social media strategies.
The first step is to reach out and schedule a call. On the call we’ll chat about your business and answer any questions you may have around the VPS Discovery Workshop. If everything sounds good, we’ll go through the process in detail and get started!