Building a Content Strategy

Building a Content Strategy

Content Strategy is a big buzz word these days. And that whole ‘Content is King’ is alive and well. However, it’s not as complicated or time-consuming as you may think. A content strategy is simply a well-developed plan on what content you will develop, and how it...
Opt-in Content: How it works

Opt-in Content: How it works

So you keep hearing about the necessity of “opt-in content” but you’re a bit confused about what it is and why it’s so important. It’s really not so complicated. I’ve outlined it below in a few simple steps: Setting up your opt-in content Develop content that...
Building a Content Strategy

Performing a Content Audit

Many organizations out there create content without a plan or map guiding their creation efforts. Any marketer walking into this is required to perform a content audit. This ensures that future content works towards the achievement of content goals and that any...