Tracking your Online Campaigns

Tracking your Online Campaigns

Online marketing can offer a plethora of benefits to your brand recognition, website traffic and even sales. It can attract prospects to your website or specific landing pages where they are encouraged (or enticed) to fill in a form and complete a desired action e.g....
Marketing Ethics in Data Collection

Marketing Ethics in Data Collection

Sharing my information is something I don’t take lightly. As a business owner I find there are several channels where I don’t have much choice if I want to have an online presence. It’s a tradeoff and it’s one that for the most part I’m okay with. However, I find that...