by Carolyn | Jan 14, 2020 | Analytics, Content Marketing, Entrepreneur, Inbound Marketing, Social Media
Delivering a return on investment with social media is a strategic choice. It’s a choice that requires planning on your part to see it work. Are you ready? First you need to know why you’re on social media in the first place. A. Goals Many organizations have a...
by Carolyn | Oct 11, 2016 | Inbound Marketing, Outbound Marketing
Online marketing can offer a plethora of benefits to your brand recognition, website traffic and even sales. It can attract prospects to your website or specific landing pages where they are encouraged (or enticed) to fill in a form and complete a desired action e.g....
by Carolyn | Oct 4, 2016 | Entrepreneur, Inbound Marketing, Marketing Strategy, Uncategorized
Crafting a value proposition statement is a key part of defining your small business. In a nutshell, it’s a clear statement of what you do, how it benefits, for whom you do it, and what makes you unique. Without it your business offering may not be clear to your...
by Carolyn | Sep 27, 2016 | Content Marketing, Entrepreneur, Inbound Marketing, Marketing Strategy
Recently, I was doing some work for a client on deploying their Marketo email campaigns and when it came time to view the campaign reports, there was really no post mortem discussion. A post mortem discussion can help keep campaigns on track and prevent errors from...
by Carolyn | Aug 30, 2016 | Content Marketing, Entrepreneur, Inbound Marketing, Marketing Strategy, Outbound Marketing, Social Media
It’s Monday night 9pm and your blog post is scheduled to go out tomorrow morning at 8:15am. You’re exhausted, out of ideas, and have more important things on your plate. What do you do? A constant struggle for a small business is whether to outsource...
by Carolyn | Mar 1, 2016 | Inbound Marketing, Outbound Marketing
Calls-To-Actions (like the above title) or CTAs are of the upmost importance in marketing. Suggesting or telling a viewer, reader, audience member what to do next can strongly influence their actions. However, it’s surprising how many websites or pieces of collateral...
